NBC's LITTLE BIG SHOTS is #1 Show of the Night in Total Viewers

By: Apr. 18, 2016
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For the night, NBC ranks #1 among the Big 4 networks in adults 18-49, adults 25-54 and nearly all other key demos. Note that the NBC station in Portland aired NBA basketball.

"Little Big Shots" (1.8/6 in 18-49, 10.6 million viewers overall from 8-9:01 p.m. ET): Is the #1 primetime show of the night on the Big 4 in adults 18-49, adults 25-54 and total viewers.

Currently ranks #1 or tied for #1 the slot among the Big 4 nets in the slot in every key measure, pending updates.

Builds by +125% on its lead-in from an encore "LBS" in 18-49 (1.8 vs. 0.8) and +107% in total viewers (10.6 million vs. 5.1 million).

Is up +80% versus NBC's time-period average this season prior to "LBS," excluding sports and THE GOLDEN GLOBES in 18-49 (1.8 vs. 1.0, L+SD) and +147% in total viewers (10.627 million vs. 4.290 million).

Will grow substantially via time-shifting and VOD - "LBS" has increased by +21% this season in 18-49 rating (from a 2.43 to a 2.93) and more than 1.9 million viewers overall (12.9 million to 14.9 million) going from L+SD to L+7.

A special 9 p.m. edition of "Crowded" (1.2/4 in 18-49, 5.5 million viewers overall from 9:01-9:30 p.m. ET) Is delivering best-yet Sunday results for the series in 18-49 and total viewers.

Currently ranks #2 in the slot among the Big 4 in 18-49, pending updates.

Ranks #1 among those nets in adults 25-54 and women 18-49.

The regular-slot edition of "Crowded" (1.0/3 in 18-49, 4.3 million viewers overall from 9:30-10 p.m. ET): Is currently up +11% week to week in 18-49 (1.0 vs. 0.9) and +1% in total viewers (4.253 million vs. 4.192 million), pending updates.

Is currently tied for the show's regular-slot high to date in 18-49 and scoring a new regular-slot high in total viewers.

Is the only first-year comedy on the big 4 this season to match or top its regular-slot premiere Nielsens in its fifth week (among 13 half-hour comedies to have premiered to date on those nets).

Is currently retaining a best-yet 83% of its lead-in from the 9 p.m. half-hour in 18-49.

Will add substantial viewership via time-shifting and VOD:

L+3: The prior week's "Crowded" increased by +21% in 18-49 going from L+SD to L+3 (0.95 to 1.15) and 577,000 persons in total viewers (4.2 million to 4.8 million). Last week's "Crowded" improved its retention of "Carmichael" to 89% in L+3.

L+7: "Crowded" has grown by +28% in 18-49 rating (from a 0.93 to a 1.19) and 847,000 viewers overall (3.6 million to 4.5 million) going from L+SD to L+7.

"Dateline NBC" (1.2/4 in 18-49, 5.9 million viewers overall from 10-11 p.m. ET) Wins the hour among ABC, CBS and NBC in adults, men and women 18-49 and 25-54, as well as total viewers.

· Is currently up week to week by +9% in 18-49 (1.2 vs. 1.1 for an encore in this slot last week) and +24% in total viewers (5.937 million vs. 4.788 million), pending updates.

· Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7.

· Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

An encore telecast of "Little Big Shots" (0.8/3 in 18-49, 5.1 million viewers overall from 7-8 p.m. ET): Is currently retaining 100% of last week's rebroadcast in this time period 18-49 (0.8 vs. 0.8).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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