NBC's 'Fan It' Program Announces New Rewards, Including a Walk-On Role for 'The Event'

NBC's network-wide, social media affinity program "Fan It" (www.nbc.com/fanit) continues to reward dedicated fans with unprecedented access, priceless opportunities and one-of-a-kind prizes just for promoting its shows online. New rewards for fans include a walk-on role on new primetime series "The Event," exclusive early pilot screenings of Jerry Bruckheimer's "Chase," coveted "The Biggest Loser" finale tickets, access to the Comic-Con panels for "The Event" and "The Cape," Emmy Award red-carpet access, autographed merchandise from NBC series such as "Chuck" and "The Office," NBC.com guest blogger experiences and more.

Over two million myNBC members are now eligible to start earning "Fan It" points. Most recently, the program added the following to the list of prizes:

• A walk-on role in the new, much-anticipated NBC series "The Event"
• Sought after finale tickets for "The Biggest Loser"
• Exclusive online pilot screening access to NBC's new drama "Chase"
• Access to "The Event" Comic-Con panel
• Access to "The Cape" Comic-Con panel
• Emmy Red-Carpet bleacher tickets
• Dwight's tie, signed by series star Rainn Wilson (Dwight) of "The Office"
• Yakuza Prep movie poster from Chuck's apartment, signed by "Chuck" star Zachary Levi
• Signed scripts from the casts of "The Office" and "Chuck"
• Street Strider bike from "The Biggest Loser" (http://www.streetstrider.com/)
• Guest blogger experiences on NBC.com's Healthy Lifestyles blog

Additional merchandise is also available and listed at: http://my.nbc.com/fan-it/rewards/merchandise

"Fan It," which utilizes social media platforms including NBC's own myNBC as well as Facebook, Twitter, MySpace and FourSquare, is an ongoing program that launched in May. The program rewards loyal fans in return for promoting, interacting with and discussing all of the network's new and returning 2010-11 series.

Fans sign up for the ongoing incentive program by going to www.NBC.com/fanit and logging in with their existing MyNBC, Facebook, Twitter or MySpace accounts. They can earn points by doing simple activities such as watching videos of "The Office" on NBC.com, chatting about "Undercovers" on Twitter, or Liking "Community" on Facebook -- and by getting their friends and followers to click on NBC-related links.

Users earn points and then use them to enable to redeem them for a variety of rewards including: exclusive access to early previews of new and returning shows, NBC merchandise, discounts at the NBC store, show-themed virtual goods and badges and entry into a sweepstakes to win huge show-related prizes.

"Fan It" was built by NBC in conjunction with social media tracking by ThingFo Inc.