NBC's DAYS OF OUR LIVES Delivers Biggest Women 18-49 in 3 Years

"Days of our Lives" has generated its biggest week in women 18-49 viewers since early 2011, according to "live plus same day" viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

For the week of Feb. 3-7, "Days of our Lives" (1.1 rating, 7 share among women 18-49, 0.6 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #5 in the women 18-34 race.

"Days" averaged 712,000 women 18-49 during the week, its biggest audience in that key demo since the week of Feb. 21-25, 2011 (739,000). The 1.1 rating also matches "Days'" highest in the key demo in three years, since a 1.3 for the week of Jan. 31-Feb. 4, 2011. The 0.6 in the women 18-34 category equals "Days'" highest in that measure in nine weeks (since a 0.7 for the week of Dec. 2-6, 2013). Last week's 2.887 million viewers overall is a five-week high for "Days" (best since 3.021 million for the week of Dec. 30, 2013-Jan. 3, 2014).

For the week versus the same week last year, "Days of our Lives" was up 5% in the women 18-34 category (200,000 vs. 191,000), up 27% in the women 18-49 demographic (712,000 vs. 560,000), up 26% in the women 25-54 race (824,000 vs. 655,000) and up 12% in total viewers (2.9 million vs. 2.6 million).

Season to date, "Days of our Lives" is tied for #5 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 4% in the women 18-34 category (212,000 vs. 204,000), up 12% in the women 18-49 race (715,000 vs. 637,000), up 13% in the women 25-54 demo (873,000 vs. 776,000) and up 10% in total viewers (2.9 million vs. 2.7 million).

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Test and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia?	Play the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
How well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends.	Can you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!