NBC's CELEBRITY APPRENTICE Retains 93% in Total Viewers

NBC's "The Celebrity Apprentice" (0.9/3 in 18-49, 3.4 million viewers overall from 8-10 p.m. ET): Finishes within 0.1 of last week's rating in adults 18-49 (0.9 vs. 1.0) and retains 93% in total viewers (3.434 million vs. 3.707 million). Retains 100% week to week in adults 18-34 and men 18-34. Will add significant viewership via time-shifting and VOD - last week's "Celebrity Apprentice" grew by +23% in 18-49 (from a 0.96 rating to a 1.18) and +678,000 viewers overall (3.7 million to 4.4 million) going from "live plus same day" Nielsens to L+3. Upscale: "The Celebrity Apprentice" is delivering a strong upscale audience, generating a 116 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Timeless" (0.6/2 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET): Is close to rounding up to a 0.7 (currently reporting a 0.64 in these prelim fast-affiliate ratings). Ranks #2 in the slot among ABC, CBS and NBC in total viewers, men 18-49 and men 25-54. Ties for #2 among those nets in adults 25-54. Will substantially grow with the addition of DVR and VOD viewership - last week's "Timeless" grew +76% in 18-49 (0.86 to 1.51) and +2.3 million viewers overall (3.5 million to 5.8 million) going from L+SD to L+3 Nielsens. The +0.65 gain in 18-49 rating and the +2.3 million increase in total viewers are the biggest L+3 lifts of the night on the Big 4 networks. Upscale: "Timeless" is generating a strong upscale audience, indexing at a 122 among adults 18-49 in $100K+ homes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/6; "Late Show with Stephen Colbert," 2.5/7; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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