NBC's AMERICAN NINJA WARRIOR Recap Leads Time Slot

By: Aug. 12, 2014
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"Running Wild with Bear Grylls" (1.5/5 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET, featuring Channing Tatum), hit series highs in its third week in 18-49 and total viewers, growing week to week by +15% in 18-49 rating (to a 1.5 from a 1.3) and +16 in total viewers (4.597 million vs. 3.969 million). "Running Wild" outdelivered each of its prior two total-viewer results for so far this summer, plus all eight episodes of "Get Out Alive with Bear Grylls" last summer.


· "Running Wild with Bear Grylls" tied for the highest-rated episode this summer of any new reality series on the Big 4 (with ABC's premiere of "Rising Star," 1.5 from 9-11 p.m. on Sunday, June 22) and delivered the highest week-three rating among the six new reality shows on the Big 4 so far this summer that have run at least three weeks.

· "Running Wild with Bear Grylls" made significant movement in the time period this week:

o Last week, "Running Wild" trailed Fox's "MasterChef" by 0.7 of a rating point (1.3 vs. 2.0), while this week, that margin was cut to 0.3 (1.5 vs. 1.8).

o Last week, "Running Wild" trailed ABC's "Bachelor Paradise" by 0.1 of a rating point in the 8-9 p.m. hour (1.3 vs. 1.4), while this week, "Running Wild" prevailed by 0.1 (1.5 vs. 1.4).


· A recap episode of "American Ninja Warrior" (1.4/4 in 18-49, 4.3 million viewers overall from 9-11 p.m. ET) won the time period in adults 18-49, adults 18-34 and other key measures among the Big 4 nets.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· NBC has finished #2 for the Primetime week of Aug. 4-10 among the Big 4 networks in adults 18-49 and total viewers, while ranking #1 among those networks in adults 18-34 and women 18-34 and tying for #1 in women 18-49 and 25-54. NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.7 million viewers overall for the week, according to "live plus same day" viewing figures from Nielsen Media Research.


· "America's Got Talent" tied for #3 among Primetime programs on the Big 4 last week in adults 18-49 and delivered the #1 and #2 ratings on those nets in total viewers and adults 25-54.


· "American Ninja Warrior" ranked #1 or tied for #1 for the week in men 18-34, men 18-49 and men 25-54 among Primetime telecasts on ABC, CBS, NBC and Fox.


· The Tuesday and Wednesday editions of "Talent" tied "Ninja" and two other shows tied for #3 for the week among Primetime shows on the Big 4 in adults 18-49. Also ranking in the Primetime top 30 last week were Monday's "Running Wild with Bear Grylls" (#14), Tuesday's "Food Fighters" (tied for #15), Wednesday's "Talent" encore (tied for #18), Thursday's "Last Comic Standing" (tied for #21) and Friday's "Dateline NBC" rebroadcast (tied for #21).


· NBC matched its 18-49 rating for the same week last year (1.1 vs. 1.1) and was up +12% versus the year-ago week in total views (4.7 million vs. 4.2 million).


· Through 46 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49, men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).


· Versus one year ago, NBC is up +9% for the broadcast year to date in adults 18-49 (2.4 vs. 2.2).


· In total viewers, NBC ranks #2 for the broadcast year with an average of 8.4 million viewers, which is its biggest overall audience 46 weeks into the season in eight years (since 2005-06, 8.9 million). Versus one year ago, NBC is up +25% season to date in total viewers (8.4 million vs. 6.7 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.


WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 46, 2012-13... Week 46, 2013-14...Diff
NBC...1.1...1.1...Even
CBS...1.2...1.2... Even
ABC...1.1...1.0... Down 9%
Fox...0.9...0.8... Down 11%

Total Viewers, L+SD
Net... Week 46, 2012-13... Week 46, 2013-14...Diff
NBC...4.189 million ...4.698 million...Up 12%
CBS...5.529 million...5.793 million...Up 5%
ABC...4.164 million ...4.249 million...Up 2%
Fox....2.563 million ...2.304 million...Down 10%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.2...2.4...Up 9%
CBS...2.5...2.1...Down 16%
ABC...2.1...2.0...Down 5%
Fox...2.2...2.2...Even

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.665 million ...8.361 million...Up 25%
CBS...10.355 million...9.526 million... Down 8%
ABC...7.235 million ...7.067 million...Down 2%
Fox...6.210 million ...6.449 million...Up 4%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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