NBC's AMERICAN NINJA WARRIOR Is #1 Show of the Night

By: Aug. 30, 2016
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NBC wins six of six half-hours among the Big 4 networks in both adults 18-49 and total viewers. "Running Wild with Bear Grylls," featuring Shaquille O'Neal (1.4/5 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET): Equals the show's season high in 18-49. Matches the show's 2nd-best 18-49 rating ever.

Equals the show's best 18-49 rating in two years, since Aug. 11, 2014 (1.5 with an episode featuring Channing Tatum).

Sets new season highs for a regular Monday telecast in 18-49 and total viewers.

Grows +8% week to week in 18-49 (1.4 vs. 1.3) and +5% in total viewers (4.267 million vs. 4.072 million).

Wins the slot among ABC, CBS and NBC in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Will add significant viewership via time-shifting and VOD - last season, "Running Wild" grew by +23% in 18-49 (1.17 to 1.44) and 664,000 viewers overall (3.4 million to 4.1 million) going from L+SD to L+7.

"American Ninja Warrior" (1.9/7 in 18-49, 6.9 million viewers overall from 8-10 p.m. ET): Is the #1 show of the night on the Big 4 in 18-49 and total viewers. Maintains 100% of last week's fast-affiliate 1.9 rating, which was up +19% versus the show's prior telecast before the Olympic break.

Finishes within 0.1 of last week's official-national 2.0, a season high.

In total viewers, retains 99% of last week in fast-affiliate figure (6.872 million vs. 6.959 million) and 98% of last week's season-high official national average (6.872 million vs. 7.005 million).

Excluding last week's season high, which came one night after NBC wrapped up 17 straight nights of high-rated Olympics coverage, "Ninja" is matching its best 18-49 rating since last summer's finale (2.1 on Sept. 14, 2015) and delivering its top total-viewer average since Aug. 31, 2015 (7.3 million).

Wins the time period among the Big 4 nets in 18-49 and total viewers.

Will add substantial viewership via time-shifting and VOD - so far this summer, "American Ninja Warrior" has grown by +22% going from L+SD to L+7 in 18-49 rating (from a 1.75 to a 2.13) and 1.1 million viewers overall (6.2 million to 7.3 million)).

Upscale: "Ninja" is generating a significant upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 1.8/5; and ABC's "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.



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