NBC Wins Tuesday Among Big 4 in Every Key Measure

By: Aug. 05, 2015
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

"America's Got Talent" (2.1/8 in 18-49, 10.0 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

"America's Got Talent" is currently matching last week's 2.1 rating in adults 18-49 and is up week to week in adults, men and women 18-34 (and note that "Talent" is very close to rounding to a 2.2 in adults 18-49, currently reporting a 2.147 in these prelim fast-affiliate ratings).

"America's Got Talent" won the time period among the Big 4 in every key category, with a +75% margin of victory in adults 18-49 (2.1 vs. 1.2 for the first two hours of ABC's #2 "CMA Festival").

"America's Got Talent" will add substantial viewership via time-shifting -- "Talent" has grown by +30% in 18-49 rating (from a 2.43 to a 3.17) and 2.2 million viewers overall (10.7 million to 12.9 million) going from L+SD to L+7.

Upscale: The prior week's "Talent" was the top upscale Big 4 telecast of the night among adults 18-49 living in homes with $100K+ incomes (with a 122 index, 100 represents an average concentration of those homes), and "Hollywood Game Night" was #2 (102).

"Hollywood Game Night" (1.2/4 in 18-49, 4.4 million viewers overall from 10:01-11 p.m. ET) ranks as the #2 show or tied for the #2 show of the night in adults 18-49, men 18-49, adults 25-54, men 25-54 and adults, men and women 18-34, behind only "Talent."

"Hollywood Game Night" maintained 100% of last week's 1.2 rating in adults 18-49 and grew week to week by +29% in adults 18-34 (0.9 vs. 0.7), +17% in men 18-34 (0.7 v. 0.6) and +25% in women 18-34 (1.0 vs. 0.8).

Facing competition this week from ABC's "CMA Music Festival" (which improved the time period for ABC in adults 18-49 by +86% vs. last week's "Extreme Weight Loss," 1.3 vs. 0.7), "Hollywood Game Night" ranked #1 or tied for #1 in the hour among ABC, CBS and NBC in adults, men and women 18-34, men 18-49 and men 25-54.

"Hollywood Game Night" will add significant viewership via time-shifting - "HGN" is increasing by +21% in 18-49 rating (from a 1.43 to a 1.73) and 727,000 viewers overall (5.0 million to 5.8 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; "CBS Summer Showcase," 1.7/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.


· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.


· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos