NBC & Twitter Partner for 2014 Sochi Olympics
NBC Olympics, a division of the NBC Sports Group, and Twitter will collaborate on NBC's broadcast of the XXII Olympic Winter Games from Sochi, Russia, to magnify the Olympic conversation on Twitter and encourage tune-in to NBCUniversal's multi-platform coverage of the Games, the two companies announced today.
As part of the agreement, Twitter will incorporate NBC Olympics' content into the center of its Olympic dialogue throughout the Games. The first iteration of such content occurred yesterday when @NBCOlympics debuted its feature on South Korean figure skating gold medalist Yuna Kim (@Yunaaaa) on Twitter. The piece is narrated by Ryan Seacrest (@RyanSeacrest). Twitter will also populate its Sochi Olympics event page with @NBCOlympics most compelling Tweets.
@NBCOlympics and Twitter will notify fans with relevant content for those who clamor for more information about their favorite athletes and teams. In addition, compelling data compiled by Twitter about the Olympic social media buzz will be used by NBC throughout the Games within its NBC Olympics' multi-platform editorial coverage, including in primetime.
"The biggest Winter Games ever from the world's biggest country is sure to generate massive chatter on Twitter," said Gary Zenkel, President, NBC Olympics. "Partnering with Twitter enables NBC Olympics to amplify the conversation with our unique access, unmatched storytelling and exclusive content on our platforms, driving the swarm of attention back to television, our website and app."
"The Olympics will drive a massive global conversation on Twitter," said Geoff Reiss, Head of Sports Partnerships at Twitter. "Twitter turns the roar of the crowd into the social soundtrack for the Games - the perfect complement to NBC's unrivaled production across all of its platforms."
Representatives from Twitter will once again work with NBC Olympics editorial teams from Sochi to produce social media segments and other integrations of the social commentary surrounding the Games that will air across NBC Olympics' multi-platform coverage.
With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its Primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, one night before the broadcast network provides its traditional coverage of the Opening Ceremony on Friday, February 7. This marks the first time NBC will air Olympic Primetime coverage before the Opening Ceremony. The Primetime broadcast on Thursday, February 6, is scheduled to include competition in the Olympic debut of snowboard slopestyle (men's and women's); team figure skating, which is also in the Olympics for the first time; and women's freestyle moguls.