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NBC Tops Demos with THE VOICE, Debate Coverage

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NBC Tops Demos with THE VOICE, Debate Coverage

NBC (11.24 million viewers, #2; adults 18-49: 4.0, #1) topped the charts on Monday with its mix of "The Voice" (11.95 million viewers, #2; adults 18-49: 4.2, #T1), "NBC News Special" (11.54 million viewers, #3; adults 18-49: 4.2, #T1) and "Debate Analysis" (8.93 million viewers, #5; adults 18-49: 3.1, #3).

Here are the other highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (11.27 million viewers, #1; adults 18-49: 2.6, #2) then claimed the silver with its combination of "Dancing with the Stars" (13.20 million viewers, #1; adults 18-49: 2.4, #5), "ABC News Special" (11.01 million viewers, #4; adults 18-49: 2.9, #4) and "Debate Analysis" (8.16 million viewers, #6; adults 18-49: 2.2, #7).

Next up was CBS (7.44 million viewers, #3; adults 18-49: 2.2, #3) with repeats of "The Big Bang Theory" (7.75 million viewers, #8; adults 18-49: 2.1, #T8) and "2 Broke Girls" (6.93 million viewers, #10; adults 18-49: 2.1, #T8) followed by its "CBS News Special" (7.94 million viewers, #7; adults 18-49: 2.3, #6) and "Debate Analysis" (6.18 million viewers, #11; adults 18-49: 1.8, #11).

Meanwhile, FOX (7.16 million viewers, #4; adults 18-49: 2.1, #4) offered up its coverage of the "NLCS, Game 7" (7.16 million viewers, #9; adults 18-49: 2.1, #T8).

And finally, originals from "90210" (0.95 million viewers, #12; adults 18-49: 0.4, #T12) and "Gossip Girl" (0.90 million viewers, #13; adults 18-49: 0.4, #T12) on The CW (0.93 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "90210" delivered a 0.6 rating while "Gossip Girl" posted a 0.8 rating.

Week-to-week changes (adults 18-49):
+14.29% - Dancing with the Stars
0.00% - Gossip Girl
-12.50% - The Voice
-33.33% - 90210
Year-to-year changes (adults 18-49):
+180.00% - The Voice (vs. The Sing-Off)
-22.58% - Dancing with the Stars
-33.33% - 90210 (vs. Gossip Girl)
-50.00% - Gossip Girl (vs. Hart of Dixie)
In late-night metered market ratings (via NBC's press release):
* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/24/11):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX are unreliable and should not be used. World Series Game 5 aired from 8:02-11:40p. Due to local NFL preemption, Fast Nationals for CBS are inflated.]

CBS (11.93 million viewers, #3; adults 18-49: 4.2, #1) held off the competition on Monday with fresh installments of "How I Met Your Mother" (9.90 million viewers, #8; adults 18-49: 4.3, #4), "2 Broke Girls" (11.47 million viewers, #5; adults 18-49: 4.6, #2), "Two and a Half Men" (15.49 million viewers, #2; adults 18-49: 5.6, #1), "Mike & Molly" (12.70 million viewers, #4; adults 18-49: 4.4, #3) and "Hawaii Five-0" (11.02 million viewers, #7; adults 18-49: 3.3, #6).

FOX (13.02 million viewers, #2; adults 18-49: 3.8, #2) then had to settle for second place despite its coverage of the "World Series, Game 5" (13.02 million viewers, #3; adults 18-49: 3.8, #5).

Next up was ABC (15.03 million viewers, #1; adults 18-49: 2.9, #3) with new episodes of "Dancing With the Stars" (16.99 million viewers, #1; adults 18-49: 3.1, #7) and "Castle" (11.11 million viewers, #6; adults 18-49: 2.5, #8).

Meanwhile, NBC (3.61 million viewers, #4; adults 18-49: 1.2, #4) was out of the hunt with a new "The Sing-Off" (4.16 million viewers, #9; adults 18-49: 1.5, #9) and a repeat of "Prime Suspect" (2.50 million viewers, #10; adults 18-49: 0.7, #11).

And finally, new episodes of "Gossip Girl" (1.37 million viewers, #12; adults 18-49: 0.6, #12) and "Hart of Dixie" (1.97 million viewers, #11; adults 18-49: 0.8, #10) on The CW (1.67 million viewers, #5; adults 18-49: 0.7, #5) rounded out the night. In the netlet's target demo (women 18-34), "Gossip Girl" delivered a 1.4 rating while "Dixie" posted a 1.5 rating.

Week-to-week changes (adults 18-49):
+14.29% - Hart of Dixie
+12.82% - Mike & Molly
+7.69% - Two and a Half Men
+6.98% - 2 Broke Girls
+6.45% - Hawaii Five-0
+4.88% - How I Met Your Mother
0.00% - Gossip Girl
-3.13% - Dancing With the Stars
-3.85% - Castle
-6.25% - The Sing-Off
Year-to-year changes (adults 18-49):
+58.62% - 2 Broke Girls (vs. Rules of Engagement)
+34.38% - How I Met Your Mother
+30.23% - Two and a Half Men
+22.22% - Mike & Molly
+17.86% - Hawaii Five-0
-16.67% - Castle
-20.00% - Hart of Dixie (vs. Gossip Girl)
-23.08% - The Sing-Off (vs. Chuck/The Event)
-26.19% - Dancing With the Stars
-40.00% - Gossip Girl (vs. 90210)
In late-night metered market ratings (via NBC's press release):
In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.9/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research


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