NBC Sports Digital announced today the launch of NBC Sports Digital Shorts, an initiative focused on producing short-form original digital content for NBCSports.com and other NBC Sports Digital platforms. NBC Sports Digital Shorts content will include digital-exclusive short-form original franchises; scenes and interviews from NBC Sports Group's broad array of linear and digital video production teams; specially packaged highlights and clips from NBC Sports Group's properties; and more.
The first project of NBC Sports Digital Shorts is Sherman's Warriors, an original digital series that follows former Green Bay Packers head coach Mike Sherman as he takes on a new and different challenge -- coaching the Nauset Warriors, a HIGH SCHOOL FOOTBALL team in Cape Cod, Mass. The six-episode series debuts this Sunday, October 18, immediately following NBC's Sunday Night Football, and can be found at NBCSports.com/ShermansWarriors and other NBC Sports Digital platforms for desktops, tablets, mobile devices and connected TVs. Additional digital-exclusive original programming franchises will be announced in the coming months. "In furthering NBC Sports Group's commitment to storytelling and NBCSports.com's focus on video, NBC Sports Digital Shorts will help us provide users with more compelling, digital-focused content than ever before," said Brian Gilmore, Senior Director, Video, NBCSports.com. "Our debut project, Sherman's Warriors, is a reminder of what is most important in youth sports, with a focus on fun, teamwork and leadership as Coach Sherman looks to revitalize a football program."Click here for a preview of the series.
NBC Sports Digital
A division of the NBC Sports Group, the Emmy Award-winning NBC Sports Digital offers sports fans 24/7 news coverage, extensive live-event streaming, and complementary coverage of many of the properties within NBC Sports Group's unparalleled collection of media rights across desktops, mobile and tablets. NBC Sports Digital includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of NBC Sports Regional Networks, NBC Sports Digital Shorts and Rotoworld.com, among others, as well as a collection of apps that includes NBC Sports Live Extra, NBC SportsTalk and NBC Olympics Highlights and Results. NBC Sports Group and Yahoo! Sports, through a content and promotional partnership, rank among the most-trafficked digital properties in all of sports. Through its SportsTalk strategy, NBCSports.com provides fans with quick, frequently-updated news and information with a unique perspective. The division's live streaming portfolio includes some of the most-watched and most-trafficked events of all time, including Sunday Night Football on a weekly basis, SUPER BOWL XLVI and XLIX, the Stanley Cup Playoffs and Final, Premier League, the 2012 London Olympic Games, and the 2014 Sochi Olympics, for which NBCOlympics.com earned a combined three Emmys.
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