NBC Ratings: 50th Anniversary Broadcast of HOW THE GRINCH STOLE CHRISTMAS Takes NBC to Top Spot

NBC wins Friday among the Big 4 networks in adults 18-49 and is #1 or tied for #1 among those nets in every key demographic.

An encore telecast of "How the Grinch Stole Christmas" (1.1/5 in 18-49, 4.8 million viewers overall from 8-8:30 p.m. ET) is the #1 show of the night on the Big 4 network in adults 18-49, and scores NBC's #2 Nielsens in the slot this season in 18-49 and total viewers, behind only the Nov. 25 showing of the "Grinch" special. Grinch won the time period among ABC, CBS, NBC and FOX in adults 18-49 and all other key demographics. Retains 92% of the special's first showing this season in 18-49 (1.1 vs. 1.2 on Friday, Nov. 25) and 96% in total viewers (4.830 million vs. 5.047 million). Jumps +57% versus NBC's time-period average last season in 18-49 (1.1 vs. 0.7, non-sports L+SD) and +47% or 1.5 million persons in total viewers (4.830 million vs. 3.294 million).

A rebroadcast of "How Murray Saved Christmas" (0.8/3 in 18-49, 3.6 million viewers overall from 8:30-9 p.m. ET) wins the slot among the Big 4 networks in adults 18-49 and every other key demo (including a tie in men 18-34). The rebroadcast equaled NBC's 18-49 high in the slot in six months (since June 17, 0.9 with an "America's Got Talent" encore), excluding Olympics-related telecasts, and grew +14% versus the show's earlier telecast this season in 18-49 (0.8 vs. 0.7 on Nov. 25) and +23% in total viewers (3.585 million vs. 2.920 million). HOW MURRAY SAVED CHRISTMAS is up +14% versus NBC's time-period average last season in 18-49 (0.8 vs. 0.7, non-sports L+SD) and +21%in total viewers (3.585 million vs. 2.961 million).

An encore telecast of "Dolly Parton's Christmas of Many Colors: Circle of Love" (0.8/3 in 18-49, 4.2 million viewers overall from 9-11 p.m. ET): Ties for #1 the timeslot among the Big 4 networks in adults 18-49, and ranks #1 or tied for #1 among those nets in men and women 18-49, adults and women 18-34 and adults and men 25-54.

In Late-Night Metered Markets Friday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5 with an encore. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore. At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

To post a comment, you must register and login.