NBC Ranks #1 Monday Night Among Big 4 Networks

NBC ranked #1 Monday night among the Big 4 networks in adults 18-49 with:

Wins in six of six primetime half-hours among the Big 4 in 18-49.
A +63% advantage for the night among ABC, CBS, NBC and FOX (with a 3.1 vs. a 1.9 for CBS and Fox).

The nightlong win in every key demo among the Big 4.

"The Voice" (3.4/10 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as adults 25-54, adults 18-34 and all key adult-female demos.

"The Voice" won its two-hour time period among ABC, CBS, NBC and FOX in every key demographic - adults, men and women 18-34, 18-49 and 25-54. From its first half-hour to its fourth, "The Voice" grew by 0.5 of a rating point or +16% in adults 18-49 (from a 3.1 to a 3.6).

"The Blacklist" (2.4/7 in 18-49, 9.2 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in every key measure, topping CBS's "NCIS: LA" by a +60% advantage in adults 18-49 (with a 2.4 rating vs. a 1.5) and beating ABC's "CMA" special by an +85% margin (2.4 vs. 1.3).

Note that "The Blacklist" added the most time-shifted viewers last week among Monday dramas on both a percentage basis and viewer basis in both 18-49 and total viewers going from these "live plus same day" ratings to "live plus three day." In "live plus seven day" results, "Blacklist" grows by +68% and 6.4 million viewers on average so far this season going from these L+SD numbers to L+7.

Live Plus Three Days:
Last week's "Blacklist" grew by +61% in 18-49 (from a 2.51 to a 4.04 rating) and 4.9 million viewers overall (from 9.6 million to 14.5 million) going from L+SD to L+3.
It was the #1 drama of the night:
In L+3 18-49 rating
In L+3 total viewers.
In rating/viewer lift going from L+SD to L+3 in 18-49 and total viewers.
In percentage lift in 18-49 and total viewers.

Live Plus Seven Days:
So far this season, "Blacklist" is growing by +68% in 18-49 rating (from a 2.91 to a 4.88) and 6.4 million viewers (10.7 million to 17.1 million) going from L+SD to L+7.
In week four of the season, "The Blacklist" delivered television's biggest increase in total viewers, adding 6.191 million persons going from L+SD to L+7 (9.8 million persons to 15.9 million).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...3.4...4.1...4.3
The Blacklist...2.4...4.0...4.3

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice...11.9 million...13.7 million...14.0 million
The Blacklist...9.2 million...14.0 million...15.3 million

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

NBC's "Sunday Night Football" has delivered the #1 primetime rating on the Big 4 networks for the week of Oct. 27-Nov. 2 in adults 18-49 and other key demographics, leading the network to a 2.3 rating, 7 share in adults 18-49 and 7.8 million viewers overall for the week, according to "live plus same day" viewing figures from Nielsen Media Research.

NBC finished within 0.2 of a rating point of World Series-boosted FOX for the weekly win in adults 18-49 and NBC tied for the #1 position in women 18-49 (with a 2.2 rating) and led the week outright among the Big 4 networks in women 18-34 (1.6).

Joining "Sunday Night Football" among the week's top 15 primetime shows on ABC, CBS, NBC and FOX in 18-49 were Monday's "The Voice" (#4), Tuesday's "Voice" (#9) and Monday's "The Blacklist" (tied for #14), excluding sports pre- and post-game shows.

Monday's "The Voice" was the week's #2 entertainment series on the Big 4 in adults 18-49 (behind only CBS's "Big Bang Theory") and ranked #1 among entertainment broadcasts in women 18-34 and tied for #1 among women 18-49 (with ABC's "Scandal").

"Sunday Night Football" was the week's #1 primetime telecast on the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-male demos during a week that included Fox's coverage of the seventh and deciding game of baseball's World Series.

For the season, NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 or tied for #1 among those networks in adults and women 18-34; men and women 18-49; and women 25-54.

In total viewers, NBC is #2 for the season, up 1% versus last season to 9.7 million viewers from 9.6 million, for NBC's highest average at this point in the season in eight years (since averaging 10.2 million through five weeks in 2006).

WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...2.1...7.500 million
CBS...2.2...10.700 million
ABC...1.7...6.800 million
Fox...2.3...8.100 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.9...9.664 million
CBS...2.8...12.429 million
ABC...2.4...8.715 million
Fox...2.3...7.208 million

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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