NBC Picks Up THE NEW NORMAL, REVOLUTION & GO ON for Full Seasons
On the heels of winning its first premiere week in the A18-49 demographic in nine years, NBC has picked up three of its new fall series - the adventure-drama "Revolution" and the comedies "Go On" and "The New Normal" -- for full-season commitments for the 2012-13 season, it was announced today by Jennifer Salke, President, NBC Entertainment.
"We're impressed with the imagination and creative direction of the entire team on 'Revolution,' not to mention the immediately strong response we got from the audience," said Salke. "Ordering the full season of this show is a pleasure. Thanks to J.J. Abrams, Erik Kripke, Jon Favreau, and everyone at Bad Robot and Warner Bros. Television for their dedication to making a truly unique series. And I personally love to escape into a world where there is no power, the phone doesn't ring, and the pace of life slows down -- if only for one hour a week!"
She added: "We're also very proud of our new comedy block of 'Go On' and 'The New Normal.' In partnering with Matthew Perry for 'Go On,' creator Scott Silveri has created a comedy with a highly original voice that deftly combines humor and emotion. And Ryan Murphy and Ali Adler have created a truly unique family in 'The New Normal' that is reflective of the changing dynamics of the world we live in. These shows are both welcome additions to our new lineup!"
"We're very pleased with early results of the last three weeks of our fall season roll-out," said Robert Greenblatt, Chairman, NBC Entertainment. "The strategy for this season was to draft off the promotional platform of the Olympics and then begin our season early and strong. I think we've accomplished both of those goals, yet we know it's a long season and there's much work ahead of us. We are so appreciative of all the great talent that is working so hard on these shows."
"Revolution" is averaging a 3.6 rating, 9 share in adults 18-49 and 9.8 million viewers in "live plus same day" results through its first three telecasts. "Revolution" debuted on September 17 with the highest 18-49 rating (4.1) for a premiering drama on any network in three years (since ABC's "V" on October 3, 2009, 5.2) and the highest for a premiering NBC drama in five years (since "Bionic Woman," September 26, 2007, 5.7). And in the two weeks since then, "Revolution" took on premiering competition from ABC's "Castle" and CBS's "Hawaii Five-0" and led that competition in every key demographic both weeks. And the first two weeks of "Revolution" have set time-shifting records for NBC, growing by 1.36 ratings points in 18-49 in week one and then 1.74 in week two when going from Nielsen's "live plus same day" ratings to its "live plus three day" data. Those are the two biggest increases ever for an NBC telecast. Among series on ABC, CBS, NBC and Fox, only ABC's "Modern Family" has ever earned a bigger increases than "Revolution's" week-two gain of 1.74.
"Go On" is averaging a 3.2 rating, 9 share in adults 18-49 and 8.6 million viewers overall in "live plus same day" averages for its first three regular-slot telecasts, ranking it currently as the #1 new comedy of the fall (a special preview of ABC's "The Neighbors" also earned a 3.2). The 3.2 rating is a 33 percent increase on the 2.4 NBC averaged in the time period last season in 18-49. "Go On's" September 11 regular-slot debut scored NBC's top 18-49 rating for a comedy premiere (3.4) in the last two years.
"The New Normal" is averaging a 2.2 rating, 6 share in adults 18-49 and 6.0 million viewers overall through its first three regular-slot episodes, according to Nielsen Media Research. The most recent "New Normal" telecast retained 74 percent of its 18-49 lead-in from "Go On," matching its best retention to date and up from 65 percent the prior week. And in "live plus three day" ratings that add time-shifted viewing for the first three days after live broadcast, last week's "New Normal" increased its retention of "Go On" to 87 percent (with a 2.77 rating vs. a 3.19). What would you do without it all? In this epic adventure from J.J. Abrams' Bad Robot Productions and "Supernatural's" Eric Kripke, a family struggles to reunite in an American landscape where every single piece of technology -- computers, planes, cars, phones, even lights -- has mysteriously blacked out forever. A drama with sweeping scope and intimate focus, "Revolution" is also about family -- both the family you're born into and the family you choose. This is a swashbuckling journey of hope and rebirth seen through the eyes of one strong-willed young woman, Charlie Matheson (Tracy Spiridakos, "Being Human"), and her brother Danny (Graham Rogers, "Memphis Beat"). When Danny is kidnapped by militia leaders for a darker purpose, Charlie must reconnect with her estranged uncle, Miles (Billy Burke, "The Twilight Saga"), a former U.S. Marine living a reclusive life. Together, with a rogue band of survivors, they set out to rescue Danny, overthrow the militia, and ultimately re-establish the United States of America. All the while, they explore the enduring mystery of why the power failed, and if -- or how -- it will ever return.