NBC NIGHTLY NEWS WITH LESTER HOLT Delivers 1.8 M Viewers in Key Demo

By: Apr. 18, 2017
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NBC NIGHTLY NEWS WITH LESTER HOLT ranked #1 in the demo for the week of April 10, averaging 1.8 million A25-54 viewers, leading "ABC World News Tonight" by 217,000 viewers (+14%) and "CBS Evening News" by +401,000 viewers (+30%). Nightly News holds its largest demo leads over ABC and CBS in three seasons. Compared to last season, Nightly News' demo lead over ABC is up +14%, while its advantage over CBS is up +12%.

Among A18-49, Nightly News averaged 1.3 million viewers, topping ABC by +160,000 (+15%) and CBS by +350,000 (+39%). Nightly News posted its best A25-54 and A18-49 advantages over ABC and CBS in three weeks. The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 89 of the last 90 weeks.

For the week, Nightly News averaged 7.6 million total viewers, leading CBS EVENING NEWS by +1.3 million (+21%). Nightly News and ABC WORLD NEWS Tonight were retitled on Good Friday and are based on four-day averages. Season to date, Nightly News is the #1 evening newscast across the board.

Weekly Highlights:

  • Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +217,000 (+14%) and CBS by +401,000 (+30%).
  • Nightly News averaged 1.3 million A18-49 viewers, topping ABC by +160,000 (+15%) and CBS by +350,000 (+39%).
  • Nightly News has ranked #1 in A25-54 and A18-49 for 89 of the past 90 weeks.
  • Nightly News averaged 7.6 million total viewers, leading CBS EVENING NEWS by +1.3 million (+21%).

Season Highlights:

  • Nightly News is the #1 evening newscast across the board.
  • Nightly News holds its largest A25-54 advantages over ABC and CBS in three seasons.
  • Compared to last season, Nightly News' demo lead over ABC is up +14%, while its advantage over CBS is up +12%.

Week of April 10 - April 14, 2017:

Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 7.562 1.46 1.758 0.98 1.258
CBS 6.228 1.13 1.357 0.71 0.908
ABC 7.613 1.28 1.541 0.86 1.098


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