NBC Digital Launches TONIGHT SHOW STARRING JIMMY FALLON Website & App
NBC Entertainment Digital announces a mobile-first interactive website and dedicated mobile app for "The Tonight Show Starring Jimmy Fallon." The App is available for iPhone, iPad and iPhone touch today and for Android™ beginning February 17th when the show premieres (https://itunes.apple.com/us/app/tonight-show-starring-jimmy/id806290970?ls=1&mt=8).
Viewers can use the app to submit content for interactive challenges that may be featured on-air, play custom Jimmy themed games and get exclusive messages from Jimmy and the show. "The Tonight Show" website, launching Feb. 17 provides complete access to all videos and other show content in a custom site optimized for the best possible experience across multiple devices. Website preview link: http://tonightshow.com.
"Jimmy has already proven to have some of the most digital savvy fans on television and with his move to the 'Tonight Show' we wanted to provide a way to connect those fans to the new show across all their devices,'" said Robert Hayes, Executive Vice President, Digital Media, NBC Entertainment. "We worked closely with the show to design a mobile and digital experience that provided new levels of interaction and connectivity to the show while at the same time represented Jimmy's cutting-edge and magnetic brand of humor."
"The Tonight Show Starring Jimmy Fallon" app features four custom Jimmy themed video games designed in the classic 8 bit style. Games include "Jimmy Quest," "Jimmy Ski" "Jimmy Match" and "Puppy Catch," and were created in conjunction with the Tonight Show staff with more games added regularly allowing for more topical content. "Jimmy Quest" is a modern spin on the classic adventure game where users will help Jimmy secure an amazing guest for his first night on the "Tonight Show." "Jimmy Ski" is a game in which fans help Jimmy ski down a New York street avoiding taxis, manholes and hot dog vendors. Much like the game of "Memory," "Jimmy Match" is played by flipping over two identical cards. In "Puppy Pickup" Jimmy must herd rambunctious puppies backstage for a puppy predictor sketch.