NBA Saturday Primetime on ABC is Most-Watched Regular-Season Game Since 2013

By: Mar. 01, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

The Feb. 27 edition of NBA Saturday Primetime on ABC presented by La Quinta - the Golden State Warriors defeated the Oklahoma City Thunder 121-118 in overtime - averaged 5,322,000 viewers (p2+) making it the most-watched NBA regular-season telecast on any network since 2013 (non-Christmas), according to Nielsen. The telecast peaked with 8,065,000 viewers from 11:15-11:30 p.m. ET. The game generated a 3.2 U.S. household rating.

The Warriors-Thunder instant classic also propelled ABC to win the night across all key Male and People demos, including M18-34, M18-49, M25-54, P18-34, P18-49 and P25-54. NBA Saturday Primetime on ABC has won the night across key demos in all four of the franchise's telecasts.

Golden State's victory over Oklahoma City is also the second-most streamed NBA regular-season game ever on WatchESPN with a total of 15 million minutes-watched. It generated 306,000 unique viewers and an average minute audience of 84,000, which is second-best and third-best, respectively, for an NBA regular-season game.

NBA Saturday Primetime on ABC will continue on March 5, when the Chicago Bulls host the Houston Rockets, at 8:30 p.m. Mike Breen, analysts Jeff Van Gundy and Mark Jackson and reporter Lisa Salters will provide commentary. NBA COUNTDOWN will precede the broadcast at 8 p.m. with Sage Steele, Jalen Rose and Doug Collins.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos