MTV Survey Finds Majority of Millennials Believe WORLD CUP Will More Exciting Than Olympics
As sports fans across the globe gear up for the 2014 FIFA World Cup, MTV today announced the results of a new survey gauging young people's excitement across eight of its key regions*, including Australia, UK, France, Latin America (Argentina, Colombia and Mexico), Germany, Italy, Southeast Asia (Philippines, Malaysia and Singapore) and Spain. The survey found that 61 percent of Millennials believe the World Cup will be more exciting than the Summer or Winter Olympics.
In addition, a similar survey taken in the United States found 74 percent of American Millennials believe the World Cup is an important event in uniting people around the world, while nearly half agree Millennials are more engaged in the World Cup than older Americans.
Germany led the list of countries most confident of a potential victory with 76 percent, followed by defending champions Spain with 69 percent, Latin America (Argentina, Colombia and Mexico) with 60 percent and Italy with 59 percent. On the opposite end of the spectrum, UK and France ranked the highest of countries most confident their teams will lose with 51 percent and 50 percent, respectively. In the United States, 43 percent of Millennials believe Team USA will win.
|LATIN AMERICA(Argentina, Colombia, Mexico)
|SOUTHEAST ASIA(Philippines, Malaysia and Singapore)