Hub Network's MY LITTLE PONY MEGA MARE-ATHON Draws 4.3 Million Viewers

By: Tyler Peterson Aug. 12, 2014

More than 4.3 million Total Viewers tuned-in to watch "Hub Network's MY LITTLE PONY Mega Mare-athon," which aired from Monday, August 4 through Friday, August 8 (9 a.m. ET - 7 p.m. ET/6 a.m. PT -4 p.m. PT). The epic 50-hour viewing event, which featured every single episode from all four seasons of "My Little Pony Friendship Is Magic," as well as the "My Little Pony Equestria Girls" movie and three classic MY LITTLE PONY specials, drew more than 2.2 million unique Kids 2-11, 1.2 million Kids 6-11, 1.3 million Adults 18-49, and 1.2 million Adults 25-54.

The stunt also garnered double- and triple-digit delivery gains in key kid and adult demos for the HUB Network. Compared to the year ago time period average, the "Hub Network's MY LITTLE PONY Mega Mare-athon" (Mon-Fri, 9 a.m. - 7 p.m.) earned delivery growth among Kids 2-11 (+134%), Girls 2-11 (+179%), Kids 6-11 (+169%), Girls 6-11 (+216%), Adults 18-49 (+111%), Women 18-49 (+146%), Adults 25-54 (+74%), Women 25-54 (+76%), Persons 2+ (+124%) and Households (+98%).

Source: The Nielsen Company, program based dayparts, most current, Total Day and Mon-Fri 9 a.m. - 7 p.m., 8/4/14-8/8/14 vs. 8/5/13-8/9/13, growth by delivery; reach information from NPower, time period data.