allmark Channel's "Fall Harvest" programming event continued to deliver strong program performances as the network's most recent original movie AUTUMN IN THE VINEYARD became the #1 HH rated non-sports cable program of the day on Saturday, October 8. The movie is the second of four new, original weekly movies scheduled during the four-week programming event.
Key Nielsen Highlights for Hallmark CHANNEL (L+SD) Hallmark Channel was #1 non-sports cable television network among HH rating and delivery on Saturday, October 8, in Prime Time (8-11 p.m.) "Autumn in the Vineyard" averaged a 2.0 HH rating and 2.2 million Total Viewers In the 9-11 p.m. time period, Hallmark CHANNEL ranked #1 among HH and Total Viewer rating and delivery, excluding sports programming "Fall Harvest," one of Hallmark Channel's annual tent-pole programming events, is part of a core strategy to establish seasonal and celebratory franchises throughout the year. In addition to its highly-rated "Countdown to Christmas," the network features year-round franchises including "Winterfest," "Countdown to Valentine's Day," "Spring Fling," "June Weddings," and "Summer Nights." In "Autumn in the Vineyard," Frankie Baldwin is determined to turn Sorrento Ranch into an award-winning winery. While Nate DeLuca shares the same dream, he and Frankie don't exactly have a trusting relationship. When Nate finds himself forced to cooperate with Frankie in order to make their dreams come true, sparks fly. Stars Rachael Leigh Cook and Brendan Penny.Image courtesy of Hallmark Channel
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