Crown Media Family Networks announced that Hallmark Movies & Mysteries, one of the fastest growing networks on cable, noted an impressive SPIKE in Nielsen's September Universe Estimate.
In the midst of unprecedented ratings growth and on the heels of the recent launch on AT&T U-verse TV, as well as launches and positive repositions on Bright House Networks and with numerous NCTC members, Hallmark Movies & Mysteries' current universe estimate stands at 62,509,000 homes, representing an increase of 6,506,000 homes (+11.62%) since last month's estimate of 56,003,000. As a result, the network noted the largest month-to-month percentage increase and the 2nd largest monthly subscriber increase.
In 2nd quarter 2015, Hallmark Movies & Mysteries registered 89% growth among W25-54 in total day delivery over the same period last year. The network also ranked as the 11th highest-rated cable network in total day among households. Between now and the end of the year, Hallmark Movies & Mysteries will premiere 8 new original movies, 4 of which will debut as a part of the network's annual Most Wonderful Movies of Christmas franchise.
"Hallmark Movies & Mysteries continues to be one of the most in-demand cable networks among affiliates," said Bill Abbott, President and CEO, Crown Media Family Networks. "As we work alongside our valued distribution partners, we anticipate continuous subscriber growth and look forward to providing the channel's unique brand of family-friendly entertainment to millions of homes across the country."
Source: Nielsen (3/30/15-6/28/15 vs. 3/31/14 - 6/29/14) Live+SD data; Nielsen People Meter Sample September 2015, August 2015.
ABOUT HALLMARK MOVIES & MYSTERIES
Along with sister network Hallmark Channel, Hallmark Movies & Mysteries is the second 24-hour linear channel under the Crown Media Family Networks umbrella. Distributed in both (HD) and standard definition (SD) in 63 million homes across the United States and one of the fastest growing networks in cable, Hallmark Movies & Mysteries is a leading destination for quality family friendly entertainment. Launched in 2008 as Hallmark Movie Channel, the network underwent a brand evolution in fall of 2014 when it transitioned to become Hallmark Movies & Mysteries. True to its name, the channel brings the lighter side of the suspense and mystery genres into focus with rich, dramatic, and thought-provoking storytelling. The network's programming lineup features a unique mix of original movies, presentations from the acclaimed
HALLMARK HALL OF FAME library, and such time-honored acquired series as Murder She Wrote, Matlock, Hart to Hart, and Diagnosis Murder. The channel is also home to annual 8-week holiday programming event, The Most Wonderful Movies of Christmas, which helps viewers celebrate the season with new original movies and all-time classics like A Christmas Carrol; Holiday Affair; Babes in Toyland; and Christmas in Connecticut.
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