Disney Channel Dominates Friday Night in Key Kids Demo

By: Feb. 19, 2013
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Powered by all-new episodes of "Jessie," (one hour) and animated hits "Gravity Falls," "Phineas and Ferb" and "Fish Hooks," Disney Channel ranked as Friday's #1 TV network in Kids 2-11 (1.05 million/2.7 rating), Kids 6-11 (679,000/2.9 rating) and Tweens 9-14 (562,000/2.4 rating) and cable TV's #1 network in Total Viewers (1.84 million).

Rising to season highs, "Jessie" delivered its best ratings in nearly six months (since 8/24/12), ranking as Friday's #1 scripted cable TV telecast in Total Viewers (3.95 million), and TV's #1 telecast in Kids 2-11 (2.25 million/5.7 rating), Kids 6-11 (1.79 million/7.6 rating) and Tweens 9-14 (1.58 million/6.6 rating). The episode guest starred Maia Mitchell of Disney Channel's upcoming "Teen Beach Movie."

Overall, Disney Channel delivered cable TV's Top 2 scripted telecasts in Total Viewers, and in key youth demos held TV's Top 4 telecasts in Kids 2-11, Top 11 in Kids 6-11 (Top 5 below) and Top 16 in Tweens 9-14 (Top 5 below).



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