DIANE SAWYER's Hillary Clinton Interview Improves ABC's Total Viewer Performance

June 10
1:37 2014
DIANE SAWYER's Hillary Clinton Interview Improves ABC's Total Viewer Performance

Building on its lead-in at 9:00 p.m. from a special "The Bachelorette," "ABC News: Hillary Clinton - Public and Private One on One with Diane Sawyer" grew by double digits from its first half-hour to its second half-hour in Total Viewers (+12% - 5.7 million to 6.4 million), Adults 18-49 (+10% - 1.0/3 to 1.1/3) and Adults 25-54 (+14% - 1.4/4 to 1.6/4). In fact during the 9:30 p.m. half-hour, the special made ABC the most-watched TV network. The interview finished as Monday's 2nd-most-watched program overall.

Diane Sawyer's Hillary Clinton interview improved The Hour for ABC year to year by 7% in Total Viewers (6.1 million vs. 5.7 million on 6/10/13).

The special was Monday's most social program on broadcast TV with 24,063 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Program Ratings, 6/9/14.



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