Cartoon Network & The LEGO Group to Premiere MIXELS, 2/12
Mixels is a groundbreaking global franchise created by the powerhouse partnership of two of the biggest forces in kids' entertainment - Cartoon Network and The LEGO Group - and will make its US debut on multiple screens and platforms this February. A true multiplatform brand, Mixels.com arrives on the web first on February 6, followed by animated shorts on Cartoon Network starting February 12 during the Teen Titans Go! half hour (7:30-8:00pET). Soon after, kids will be able to "mix, max and murp" with their own LEGO(R) Mixels collectible building sets and download the Calling All Mixels app.
Kids media consumption changes every day and this unprecedented collaboration and launch of Mixels continues the evolution of how Cartoon Network is looking at the development and distribution of content and IP creation. Bringing together world-class animators, game developers and product designers from the onset and launching the property on multiple platforms and formats, Cartoon Network and the LEGO brand will enable kids to have a fully integrated and rich experience from the very start of this exciting new franchise.
Mixels is centered around a world of colorful creatures who can mix and combine with each other leading to hilarious and surprising results. They are comical, mischievous creatures that live in tribes of three. Each tribe is based around a unique element. The Infernites are fiery and short tempered, but handy for a barbeque. The Cragsters are the industrious mining tribe and the Electroids are a quirky bunch with enough nervous energy to light up the whole world. Nixels, annoying and destructive little creatures, wreak havoc over the Mixel land trying to tear down and break apart the tribes.
Mixels.com will be a central HUB where fans can watch all of the shorts and learn more about the characters and setting of the Mixels world. Kids will be able to interact with the brand by exploring the environment of each tribe and meeting the Mixels, mixing multiple Mixels to discover lots of fun combinations and playing mini-games featuring characters from different tribes. Each tribe's world will be filled with rich, colorful graphic elements that portray that environment's unique qualities. Using cubits, kids can mix together Mixels from the same tribe to form a Gigantic Max or mix together elements from different tribes to discover new and exciting combinations. By making successful mixes, kids will unlock exclusive mini-games. As new waves of Mixels are introduced, new tribes and mini-games will be added to the site to reflect the ever-growing universe.
The animated shorts, consisting of 1-2 minute segments, feature any number of characters on a series of adventures where they will be able to "mix" (two characters combine); "max" (all three members of the tribe combine) or "murp" (when the combo just doesn't quite fit). The Mixels shorts debut on Cartoon Network on February 12 and will air weekly. Created for Cartoon Network by John Fang (Generation Rex, Ben 10) and Dave Smith (Powerpuff Girls), Mixels is executive produced by Jennifer Pelphrey, Tramm Wigzell, Brian Miller and Rob Sorcher and is produced at Cartoon Network Studios.