CBS THIS MORNING is Only Morning News Broadcast to Post Year-to-Year Growth in Viewers

CBS THIS MORNING was the only network morning news program to post year-to-year gains among viewers (+4%, 3.54m from 3.41m), adults 25-54 (+13%, 0.9/08 rating from 0.8/07), women 25-54 (+11%, 1.0/08 rating from 0.9/07), women 18-49 (+17%, 0.7/06 rating from 0.6/06), compared with a year ago, according to Nielsen live plus same day ratings for the week ending June 17.

For the same week, ABC posted year-to-year declines across the board for the week: -6% in viewers, -13% in adults 25-54, -5% in women 25-54 and -8% in women 18-49, compared with last year. NBC is also down in key measures: -5% in women 25-54 and -14% in women 18-49.

CBS THIS MORNING gained +130,000 viewers compared with the same week last year and closed the viewership gap with NBC by 109,000 viewers, and cut the deficit with ABC by 420,000 viewers.

Television year-to-date, CBS THIS MORNING is the only network morning broadcast to post increases in viewers (+8%, 3.67m from 3.39m), women 25-54 (+11%, 1.0/07 from 0.9/07) and women 18-49 (+17%, 0.7/06 from 0.6/06) when compared with last year. Television year-to-date, ABC is down -9% in viewers, -18% in both adults 25-54 and women 25-54 and -20% in women 18-49. Television year-to-date, NBC is down -3% in viewers, -6% in adults 25-54, -10% in women 25-54 and -7% in women 18-49.

CBS THIS MORNING has delivered year-over-year audience growth for 44 consecutive months while ABC has declined 25 consecutive months and NBC has declined 24 consecutive months. ABC has not experienced year-over-year monthly gains since April 2014, and NBC has not posted gains since May 2014.

Ryan Kadro is the Executive Producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.

Image courtesy of CBS

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