CBS THIS MORNING Posts Largest Year-to-Year Viewer Gains; Jumps +22% in Key Demo

By: May. 12, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

CBS THIS MORNING posted the largest year-to-year audience gains among the network morning news broadcasts, up +8% in viewers (3.82m from 3.54m), according to Nielsen live plus same day ratings for the week ending May 6. CBS THIS MORNING is the only morning show to post gains in key women demographics, up +22% in women 25-54 (1.1/08 from 0.9/07) and +14% in women 18-49 (0.8/07 from 0.7/06) compared to last year. CBS THIS MORNING also maintained its rating in adults 25-54 (0.9/08) compared to last year. ABC posted year-to-year declines across the board for the week ending May 6: -3% in viewers, -7% in both adults 25-54 and women 18-49 and -10% in women 25-54 compared to last year. NBC is also down: -5% in women 25-54 and -7% in women 18-49 compared to same week last year.

Season-to-date, CBS THIS MORNING is the only network morning news broadcast to add viewers, while ABC and NBC decline, according to Nielsen most current ratings. CBS THIS MORNING is up +9% in viewers (3.66m from 3.37m) compared to last season. Additionally, CBS THIS MORNING is up +17% in women 18-49 (0.7/06 from 0.6/05) and even in both adults 25-54 (0.9/07) and women 25-54 (1.0/07) compared to last season. ABC delivered double-digit percentage declines in all key measures: -10% in viewers, -18% in adults 25-54, -14% in women 25-54 and -13% in women 18-49 compared to last season. NBC is also down across-the-board: -3% in viewers, -6% in adults 25-54, -5% in women 25-54 and -7% in women 18-49 compared to last season.

CBS THIS MORNING has grown its audience for 43 consecutive months while ABC has declined 24 consecutive months and NBC has declined 23 consecutive months in year-over-year comparisons. ABC has not experienced year-over-year monthly gains since April 2014 and NBC has not posted gains since May 2014.

Ryan Kadro is the Executive Producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos