CAKE BOSS Baking Products Arriving at Stores Nationally This Month
The new Cake Boss brand of bakeware and baking accessories, arriving at stores nationally this month, makes it easy to bake like a pro. Designed in collaboration with Buddy Valastro, star of TLC's hit TV series, Cake Boss, the new brand is offered by Meyer Corporation, U.S., in partnership with Discovery Communications.
"Baking enthusiasts can now deck out their kitchen with all the baking pans and decorating tools needed to take their passion for pastry to the next level," said Buddy. "I know what aspiring bakers need and my new line provides the inspiration and tools to make it easier than ever for home bakers to produce bakery quality desserts."
Each of the more than 200 "Buddy approved" baking items allows anyone, at any age or skill level, to tap into their inner pastry chef and successfully create cakes like "the Boss." Innovatively designed metal bakeware, for example, includes cookie pans with "drop zones" to know exactly where to place dough for evenly sized cookies. Also, foolproof cake decorating kits in assorted themes like "Valentine's Day heart" and "springtime baby shower" include everything needed to easily decorate an intricate cake for any occasion. Unlike any other line of baking products, Cake Boss gives home bakers the confidence to step out of their comfort zone and create intricate desserts that look like they came straight from Carlo's Bakery.
"Cake Boss is all about breaking down barriers to have fun baking at home, and we're making it super easy for individuals and families to be as crafty and creative as Buddy himself," says Rosa Ziebell, Vice President of Marketing at Meyer Corporation, U.S. "To support our consumers, we're offering extra support in the form of recipes and step-by-step instructional videos on our web site, www.cakebossbaking.com. Additionally, we've launched a Facebook Page with additional informative and inspirational content that will help anyone become a star baker in their kitchen."