Bravo Posts Highest-Rated February Yet
Bravo Media continues record-ratings success earning its highest-rated February in network history averaging 1.1 million total viewers and 596,000 P18-49 in primetime, according to Nielsen. Bravo maintained the #1 ranking for most engaged audience in cable entertainment and ranks as #9 ad supported cable entertainment network among P18-49 year to-date. The week of February 3 was the network's most-watched week ever in Primetime and delivered its best week among P18-49 since the week of 4/16/12. Since "The Real Housewives of Atlanta" season premiere (11/03/13), Bravo has ranked No. 1 in cable among all key demos on Sundays in the 8:00 PM hour.
Bravo Digital earned its best month ever for page views and total video streams on Mobile, up 93 percent and 88 percent, respectively, compared to February 2013. BravoTV.com had its best February ever for tablet page views, up 31 percent over last year, and BravoTV.com (desktop and tablet) garnered over 63 million page views this month, up thirteen percent from February 2013. The Bravo Now mobile app scored its best February ever for page views with over 3.97 million, up 47 percent from February 2013.
Bravo's rating strength was driven by its high-quality original programming including season eleven of the Emmy and James Beard award-winning series "Top Chef," which earned a season high with its finale's 2.6 million total viewers (2/5/14). Part one of the "Vanderpump Rules" reunion (2/10/14) garnered over 1.3 million P18-49 and over 2.2 million total viewers marking the first time an episode has delivered over 2 million total viewers.
Also contributing to the month's strong performance, season six of "The Real Housewives of Atlanta," which is currently averaging 4.5 million total viewers and over 2.6 million P18-49, and is on pace to be the highest-rated season of "The Real Housewives" franchise among all key demos. On February 9, "The Real Housewives of Atlanta" earned its most-watched episode of the franchise with over 5.5 million total viewers. "The Real Housewives of Beverly Hills" season four is averaging over 2.5 million total viewers and over 1.5 million P18-49. The freshman season of "Blood, Sweat & Heels" is averaging 2 million total viewers and 1.1 million P18-49. The seventh season of "The Millionaire Matchmaker" is averaging 1.6 million total viewers. In late-night, "Watch What Happens Live," hosted by Andy Cohen, is averaging 951,000 total viewers and season two of "Fashion Queens" is averaging 1.3 million total viewers.
Source: On-air- Nielsen Media Research, L7 data through 2/09/14 blended with LS through 2/23/14, NHI calendar, February 2014 vs. historical best Feb. ever (Feb. 2012), best February and best week based on M-Su 8p-11p, ytd cable entertainment rank includes all measured ad-supported cable entertainment networks that air in 100% of Primetime (M-Su 8p-11p), engagement from Nielsen TV Brand Effect (IAG), 2014 through 2/09/14, P18-49, nonsports, primetime, ranked against IAG measured cable networks, Sunday 8P rank time period based, Vanderpump based on LS data, RHOA pacing based on RHOA6 to-date average versus all completed HW seasons. Digital- Omniture SiteCatalyst. February 2014 (2.1.14-2.26.14) vs. January 2014 and February 2013.