Bravo Media Earns Best February Ratings in Network History
Behind the strength of the network's high quality, original content, Bravo Media earned its best February in network history among all key demos, according to Nielsen. The network averaged 954,000 total viewers this past month in primetime, marking a six percent increase compared to February 2011. Maintaining its No. 1 position as the most affluent, educated and engaged audience in cable entertainment, Bravo ranks No. 12 in primetime among all cable entertainment networks in the adult 18-49 demo this month.
Fans helped Bravo Digital record its best February ever in uniques and video streams, marking double digit growth up 13 percent and 24 percent respectively year-over-year. Bravo Mobile also delivered its best February ever in page views, unique visitors and streams, with a remarkable 62 percent increase in page views, 70 percent increase with unique visitors and 202 percent increase with streams compared to February 2011.
February was fueled by watercooler hits including the Emmy Award winning "Top Chef" which remains the #1 food show on cable among adults 18-49 and earned a season to-date high among total viewers with 2.02 million on February 8. After expanding to five nights a week in January, Bravo's late night interactive talk show hosted by Andy Cohen, "Watch What Happens Live" is delivering an impressive sixth season averaging 982,000 total viewers. On February 7, "Tabatha Takes Over" delivered its highest rated episode of the season to-date among all key demos with 1.15 million total viewers and 747,000 adults 18-49.
On pace to be the highest rated season of The Real Housewives franchise among all key demos, "The Real Housewives of Atlanta" season four is averaging 3.6 million total viewers and 2.5 million adults 18-49, marking a seven percent and five percent increase from the prior season respectively. On the heels of earning its highest rated season, "The Real Housewives of Beverly Hills" season two Reunion Part One delivered 3.9 million total viewers and 2.6 million adults 18-49 on January 30, marking double digit growth with a 25 percent and 21 percent increase respectively compared to the prior season's Reunion Part One (1/27/11). On February 7, "The Real Housewives of Orange County" season seven premiere earned 3 million total viewers, marking double digit growth with a 19 percent increase compared to last season's premiere (3/6/11).
Source: Nielsen Media Research, L7 data through 2/12/12 blended with LS data through 2/26/12, NHI calendar, Primetime: M-Su 8p-11p, cable rank: includes ad-supported cable entertainment networks that air in more than 50% of primetime (#12 tied with AMC), #1 food show: includes Bravo/Food Network regular season episode premieres 2011 through 2/12/12, L7 data, TC and TTO season high telecasts based on LS data, RHATL pacing: vs. RHATL3 and RHNJ3 through equivalent number of episodes. Omniture SiteCatalyst; Page Views, Unique Visitors, Video Streams, 02/01/12-02/27/12 vs. 02/01/11-02/28/11.
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