BACHELOR IN PARADISE Ranks No. 1 in Time-Slot in Key Women

August 27
3:36 2014
BACHELOR IN PARADISE Ranks No. 1 in Time-Slot in Key Women

"Bachelor in Paradise" (8:00-10:00 p.m. - 4.8 million and 1.3/5 in AD18-49):

Night 2 of ABC's "Bachelor in Paradise" 2-night event held steady from the previous night in both Total Viewers and Adults 18-49, while growing in Adults 18-34 (+10% - 1.1/5 vs. 1.0/4) and Women 18-34 (+6% - 1.7/6 vs. 1.6/5). In addition, "Bachelor in Paradise" ranked No. 1 in its 2-hour time slot in Women 18-34 (1.7/6) and Women 18-49 (1.9/6-tie).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/26/14.

Photo Credit: Bachelor in Paradise Twitter



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