“America's Funniest Home Videos” Surges 27% in Adults 18-49 to a Season High
Opposite a night of big professional sports competition from Fox's World Series Game 4 and NBC's Sunday Night Football, ABC's Sunday lineup gained 7% week to week in Adults 18-49 to match a 3-week high. And despite the heightened competition, each of the Net's Sunday series were up or held even week to week.
ABC's "Once Upon a Time" and "Revenge" were Sunday's Top 2 broadcast dramas in Adults 18-49 for the 5th straight week this season ahead of CBS' "The Good Wife" and "The Mentalist."
"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.1 million and 1.4/4 in AD18-49):
In the 7 o'clock hour, "America's Funniest Home Videos" was up 27% over the prior week in Adults 18-49 to deliver a season high.
"Once Upon a Time" (8:00-9:00 p.m. - 7.0 million and 2.2/5 in AD18-49):
Sunday's top-rated broadcast drama, ABC's "Once Upon a Time," spiked over its Adult 18-49 lead-in at 8:00 p.m. (+57%) and defeated its non-sports competition on CBS by 29% ("Amazing Race" = 1.7/4). "Once Upon a Time" continued to rank as the No. 1 most social broadcast series of the evening with 63,878 tweets, up 48% from the prior week.
The ABC drama was up 5% week to week in Adults 18-49.
"Revenge" (9:00-10:00 p.m. - 5.6 million and 1.5/3 in AD18-49):
During the 9 o'clock hour, ABC's "Revenge" defeated its CBS drama competition by 7% ("The Good Wife" = 1.4/3) in Adults 18-49. "Revenge" held steady with the prior week in Adults 18-49.
"Betrayal" (10:00-11:00 p.m. - 3.4 million and 1.0/2 in AD18-49):
During the 10 o'clock hour, ABC's "Betrayal" grew for the 2nd week in a row with Adults 18-49 (+11%). ABC's freshman drama once again beat out its CBS drama competition in the slot ("The Mentalist") with Women 18-34, leading by 11% (1.0/3 vs. 0.9/3).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/27/13.