The Arsenio Hall Show made its debut in late night yesterday with an 1.9 HH rating/4 share, nearly doubling its time period average, according to Nielsen Media Research metered market ratings (primary runs only).
ARSENIO's 1.9 was a +90% increase over the September 2012 time period average of a 1.0/2. ARSENIO also built upon its lead-in average (1.6/3) by 19 percent. ARSENIO beat every other late-night talk show on broadcast television in the key demos of Adults 25-54 and Adults 18-49 (in the 25 Local People Meter markets). · ARSENIO was #1 in Adults 25-54 with a 1.2/5, ahead of all other late-night broadcast veterans. · ARSENIO was #1 in Adults 18-49 with a 1.0/4, ahead of all other late-night broadcast shows. Market highlights include: · Airing on Tribune's KTLA in Los Angeles, ARSENIO was the #1 late-night talk show with a 3.2 HH rating. It was also #1 in the time period. · Airing on Tribune's WPIX in New York, ARSENIO was #1 late-night talk show in adults 25-54 with a 1.5 rating and #1 in Adults 18-49 with a 1.2 rating. It was #2 in households with a 1.6, beating all talk show competition except Letterman.Videos