ABC's 'The View' Leads 'The Talk' in All Key Target Demos During the Week of 3/20

By: Mar. 30, 2017
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ABC's "The View" averaged 2.667 million Total Viewers, 479,000 Women 25-54 and 319,000 Women 18-49 during the week of March 20, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.478 million, 435,000 and 289,000, respectively) in Total Viewers (+189,000), Women 25-54 (+44,000) and Women 18-49 (+30,000).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+6% - 2.917 million vs. 2.741 million). In fact, "The View" stands as one of only two broadcast daytime shows to grow its overall audience from last season.
In addition, "The View" leads CBS' "The Talk" in Total Viewers (+7% - 2.917 million vs. 2.738 million), Women 25-54 (+12% - 553,000 vs. 493,000) and Women 18-49 (+19% - 404,000 vs. 339,000).
1st Quarter 2017:

ABC's "The View" delivered 2.938 million Total Viewers, 569,000 Women 25-54 and 399,000 Women 18-49 during the 1st Quarter 2017, based on Most Current Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.743 million, 498,000 and 336,000, respectively) across the board during the quarter: Total Viewers (+195,000), Women 25-54 (+71,000) and Women 18-49 (+63,000).

In fact, "The View" turned in its largest quarter margins over "The Talk" in over 2 years in Total Viewers and in 4 years in Women 25-54 - since 4Q14 and 1Q13, respectively.
"The View" improved on the previous quarter (2.898 million and 540,000, respectively, on 4Q16) in Total Viewers (+1%) and Women 25-54 (+5%). In fact, "The View" drew its largest quarter audience in 2 years - since 1Q15.
Week of March 20, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,667,000 479,000/0.8 319,000/0.5
CBS "THE TALK" 2,478,000 435,000/0.7 289,000/0.4

1st Quarter 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,938,000 569,000/0.9 399,000/0.6
CBS "THE TALK" 2,743,000 498,000/0.8 336,000/0.5

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/20/17, 3/13/17 and 3/21/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 3/26/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 3/27/16). Most Current - 1Q17: 12/26/16 - 3/26/17, 1Q16: 12/27/15 - 3/27/16. 4Q16: 9/19 - 12/25/16. Averages based on regular telecasts/



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