ABC's THE TASTE Up Week to Week in Viewers
"The Taste" (8:00-10:00 p.m. - 3.9 million and 1.1/3 in AD18-49):
Opposite Fox's "American Idol" and the series debut of "Rake" from 8:00-10:00 p.m., ABC's "The Taste" grew by double digits week to week in Total Viewers (+18%) and Adults 18-49 (+22%).
Head-to-head in the 2-hour time period, the ABC unscripted show defeated NBC's comedies ("Community"/"Parks and Recreation"/"The Michael J. FOX Show"/"Sean Saves the World") by 1.2 million viewers (3.9 million vs. 2.7 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/3).
"Shark Tank-R" (10:00-11:00 p.m. - 3.9 million and 1.1/3 in AD18-49):
Holding all of its lead-in at 10:00 p.m., an encore "Shark Tank" was up by 8% in Total Viewers to deliver a 4-week high in The Hour for ABC - since 12/26/13.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has increased to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/23/14.
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