ABC's New Year's Eve Coverage Reaches 59.2 Million Unique Viewers

By: Jan. 11, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

According to Nielsen, ABC's 2015 New Year's Eve coverage reached 59.212 million unique Viewers 2+ during primetime and late-night, up 16% year over year (vs. 50.837 million last year) - unduplicated viewers that watched 6 minutes or more of the programming. In addition, the show's young adult reach surged 19% year to year to 23.002 million Adults 18-49 (vs.19.327 million last year).

"Dick Clark's New Year's Rockin' Eve - Part 1" (11:30 p.m. -12:39 a.m.):
Airing against ESPN's high-rated Cotton Bowl coverage, ABC's annual broadcast of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest - Part 1" delivered an average audience of 22.0 million Total Viewers and a 7.1 rating, 27 share among Adults 18-49 (9.0 million). The show's audience peaked at 12:01 a.m. with an average of 35.279 million Total Viewers, up 7% from the same minute last year.

In viewers and young adults, "New Year's Rockin' Eve" ranked as ABC's top entertainment telecast since February with the 2015 "Oscars®" - since 02/22/15.

ABC's "Dick Clark's New Year's Rockin' Eve - Part 1" topped the combined delivery of NBC's "New Year's Eve with Carson Daly - Late Night" and Fox's "Pitbull's New Year's Eve Revolution" by 75% in Total Viewers (22.0 million vs. 12.6 million - NBC and FOX combined) and 58% in Adults 18-49 (9.0 million vs. 5.7 million).

Opposite increased competition, "NYRE Part 1" grew year to year with Adults 18-34 (+2% - 5.7/27 vs. 5.6/26), Men 18-34 (+8% - 5.3/26 vs. 4.9/24), Men 18-49 (+5% - 6.8/26 vs. 6.5/25) and Men 25-54 (+3% - 7.7/25 vs. 7.5/25), while holding steady in Adults 18-49 (7.1/27 vs. 7.2/27).

"Dick Clark's New Year's Rockin' Eve - Part 2" (1:09-2:07 a.m.):
Despite its late time period, the second segment of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest - Part 2" attracted an average audience of 6.8 million Total Viewers and a 2.4 rating, 13 share in Adults 18-49 (3.1 million).

The final segment of the show was up year to year in Total Viewers (+1% - 6.8 million vs. 6.7 million) and Adults 18-49 (+4% - 2.4/13 vs. 2.3/13), drawing its 2nd-biggest-ever overall audience - ABC began airing Part 2 in 2000.

Source: The Nielsen Company, National, Live + Same Day Program Ratings for 12/31/15.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos