ABC's MODERN FAMILY Is Wednesday's No. 1 TV Show in Adults 18-49

By: Mar. 02, 2017
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ABC Wednesday Prime (8:00-11:00 p.m. - 3.4 million and 1.0/4 in AD18-49): With comedies from 8:00-9:00 p.m. and night 2 of "When We Rise" from 9:00-11:00 p.m., ABC ranked No. 2 on Wednesday in Adults 18-49 (1.0/4) to NBC with the highly promoted debut of "Chicago Justice" at the end of its Chicago drama lineup, tying CBS (1.0/4) and beating FOX (0.9/3). ABC delivered Wednesday's No. 1 TV show among Adults 18-49 with "Modern Family" (2.0/8).

Ranking No. 1 in the lead-off 8:00 p.m. half-hour in Adults 18-49 (tie), ABC's "The Goldbergs" held even with its week-ago Fast Affiliate rating in Adults 18-49 (1.7/7), which adjusted up 1-tenth in the Nationals (1.8/7).

Shifting back to 8:30 p.m. this week and winning its half-hour with young adults, ABC's "Modern Family" stayed even with its regular 9:00 p.m. telecast last week among Adults 18-49 (2.0/8).

From 9:00-11:00 p.m. facing all drama competition on NBC ("Chicago PD"/"Chicago Justice" debut), FOX ("Star") CBS ("Criminal Minds"/"Bull-R"), the second part of ABC's "When We Rise" remained steady with its Monday premiere telecast out of "The Bachelor" in Adults 18-49 (0.6/2 vs. 0.7/3). Editors Please Note: "When We Rise" is a 4-part mini-series, with parts 3-4 airing on Thursday and Friday this week from 9:00-11:00 p.m.

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/1/17.

Photo credit: ABC/Peter "Hopper" Stone



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