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ABC's GREY'S ANATOMY Bests 'Idol' in 9 pm Timeslot

Related: ABC
ABC's GREY'S ANATOMY Bests 'Idol' in 9 pm Timeslot

Once Upon A Time In Wonderland (8-9pm - 3.1 million and 0.8/3 in AD18-49): During the 8 o'clock hour, ABC's Once Upon A Time In Wonderland retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8-9pm, the ABC freshman drama topped NBC's comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

Grey's Anatomy (9-10pm - 7.1 million and 2.3/7 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+188%), ABC's Grey's Anatomy (2.3/7) continued to win its hour, beating Fox's time period premiere of American Idol (+5% - 2.2/6). In fact in its shift 9pm, American Idol matched a series low for the 2nd week in a row among Adults 18-49. In addition, Grey's outdelivered American Idol by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

Scandal (10-11pm - 8.1 million and 2.7/8 in AD18-49): Building on its Grey's lead-in among Adults 18-49 at 10pm (+17%), ABC's Scandal (2.7/8) towered over the final hour of the night, beating CBS' Elementary by 59% (1.7/5) and NBC's Parenthood by 125% (1.2/4). Scandal paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 number. Scandal was Thursday's #1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up American Idol, which had 53,087 tweets.

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