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ABC's GOOD MORNING AMERICA Wins First Two Weeks of Season

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ABC's GOOD MORNING AMERICA Wins First Two Weeks of Season

For the 2nd time in 2 weeks of the 2012-13 season, ABC News' GOOD MORNING AMERICA was the No. 1 morning news program in both Total Viewers (4.932 million) and Adults 25-54 (1.870 million) for the week of October 1, 2012, according to Nielsen Media Research. "GMA" outdelivered "Today" (4.286 million and 1.705 million, respectively) by +646,000 Total Viewers and +165,000 Adults 25-54 to rank No. 1 in overall viewers for the last 8 weeks, and No. 1 in the key adult news demo for the last 6 weeks. Further, in winning the first 2 weeks of the season, "GMA" marked its strongest competitive start to a season in 21 years – since the 1991-92 season.

Versus the year-ago week (4.708 million and 1.823 million, respectively, on w/o 10/3/11), "GMA" increased by +5% in Total Viewers and by +3% in Adults 25-54.  In fact, "GMA" stood as the only morning program to post gains year to year, as "CBS This Morning" was down (-2%/-3%) and "Today" fell by double digits (-19%/-29%).

Similar to its premiere week performance, "GMA" outdrew the "Today Show" in all 5 head-to-head telecasts of the week in both Total Viewers (Mon: +425,000, Tues: +723,000, Wed: +870,000, Thurs: +425,000 and Fri: +785,000) and Adults 25-54 (Mon: +63,000, Tues: +65,000, Wed: +284,000, Thurs: +161,000 and Fri: +253,000), and once again held the Top 5 telecasts of the week in Total Viewers.  Further, "GMA" staked claim to the week's No. 1 morning telecast in both Total Viewers (5.087 million – 10/3/12) and Adults 25-54 (1.895 million – 10/5/12).

Two weeks into the 2012-13 season, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, "GMA" is leading NBC's "Today" by its largest season margins in overall viewers (+725,000) and in the key adult news demo (+210,000) in more than 21 years – since at least the 1991-92 season; Nielsen's electronic database started on September of 1991.   
Season to date "GMA" is the only morning program to grow in both Total Viewers (+4%) and Adults 25-54 (+2%) versus its year-ago averages (NBC's "Today" is down -19%/-28%, respectively; CBS' "This Morning" is +2%/flat, respectively).  "GMA" is seeing its largest overall season audience in 7 years and best Adults 25-54 performance in 5 years – since the 2005-06 and the 2007-08 seasons.

"GMA" towered over "CBS This Morning" in Total Viewers (+95%) and Adults 25-54 (+86%).

Finally, in August Goodmorningamerica.com reached 24M users and served over 99 million page views. It is the No. 1 morning news website and beats MSNBC's Today by millions of users every month. This summer visitors spent 16% more time on Goodmorningamerica.com compared to Today.


WEEK OF 10/1/12     TOTAL VIEWERS     ADULTS 25-54     HOUSEHOLDS
ABC                    4,932,000      1.6/12; 1,870,000     3.7/14
NBC                    4,286,000      1.4/11; 1,705,000     3.3/12
CBS                    2,527,000      0.8/ 6; 1,008,000     2.0/ 7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/1/12, 9/24/12 & 10/3/11, or as dated.   Most Current - 2012-2013 Season (9/24 – 10/7/12) and 2011-2012 Season (9/19 – 10/2/11).

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.


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