ABC News' "Good Morning America" stood as the No. 1 morning newscast in Total Viewers (4.867 million) for the week of April 11, 2016, based on Live + Same Day Data from Nielsen Media Research. "GMA" outdelivered NBC's "Today" (4.703 million), increasing its lead from the previous week by +9% (164,000 vs. 150,000 for w/o 4/4/16) to its largest in 5 weeks - since w/o 3/7/16.
"GMA" scored across-the-board gains week to week (4.799 million, 1.595 million and 1.178 million, respectively, for w/o 4/4/16): Total Viewers (+1%), Adults 25-54 (+3%) and Adults 18-49 (+3%), hitting 5-week highs in all 3 measures - since w/o 3/7/16. Season to date, "GMA" stands as the No. 1 morning newscast in Total Viewers, beating "Today" by 237,000 (4.953 million vs. 4.716 million), taking the top spot at this point of the season for the 4th consecutive year. During the week, "GMA" beat "CBS This Morning" in Total Viewers (+30%/+1.117 million), Adults 25-54 (+51%/+557,000) and Adults 18-49 (+55%/+430,000). WEEK OF 04/11/16 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDSVideos