ABC's GMA Delivers Top Telecast in Over 18 Months in All Key Target Measures Post-Election Day

By: Nov. 15, 2016
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ABC News' GOOD MORNING AMERICA averaged 5.127 million Total Viewers, 1.692 million Adults 25-54 and 1.285 million Adults 18-49 for the week of November 7, 2016, based on Live + Same Day Data from Nielsen Media Research.

On its post-election telecast on Wednesday (11/9/16), "Good Morning America" delivered its top telecast in Total Viewers (6.554 million), Adults 25-54 (2.224 million) and Adults 18-49 (1.768 million) in more than 1 1/2 years - since 2/23/15, 3/5/15 and 3/5/15, respectively.

"GMA" saw double-digit gains week to week (4.564 million, 1.516 million and 1.131 million, respectively, for w/o 10/31/16) in Total Viewers (+12%), Adults 25-54 (+12%) and Adults 18-49 (+14%) to hit new season highs. In fact, "GMA" delivered its strongest numbers in all 3 measures in 8 months - since weeks of 2/29/16, 3/7/16 and 2/29/16, respectively.

"GMA" improved on the same week last year (4.970 million, 1.657 million and 1.139 million, respectively, for w/o 11/9/15) in all key target demos: Total Viewers (+3%), Adults 25-54 (+2%) and Adults 18-49 (+13%).

Season to date, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 140,000 (4.597 million vs. 4.457 million) to take the top spot at this point of the season for the 5th year in a row.

During the week, "GMA" defeated "CBS This Morning" in Total Viewers (+25%/+1.027 million), Adults 25-54 (+35%/+443,000) and Adults 18-49 (+45%/+397,000).

MORNING NEWS (Week of November 7, 2016)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,127,000 1.4/10; 1,692,000 1.0/ 9; 1,285,000 3.7/13
TODAY 5,151,000 1.7/13; 2,091,000 1.2 /11; 1,601,000 3.7/13
CBS THIS MORNING 4,100,000 1.0/ 8; 1,249,000 0.7/ 6; 888,000 2.9/10

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 11/7/16, 10/31/16 and 11/9/15. Most Current: 2016-2017 Season (NNTV - 9/19 - 11/13/16) and 2015-2016 Season (Galaxy EXPLORER - 9/21 - 11/15/15). Averages based on regular telecasts.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan, Lara Spencer, Amy Robach and Ginger Zee, airs live Mon.-Fri. (7:00-9:00 a.m. EST), on ABC. Michael Corn is the senior executive producer.


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