4 Episodes of NBC's SUPERSTORE Tie as Night's #1 Non-Sports Show on Big 4 in 18-49

By: Sep. 16, 2016
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Four consecutive encore telecasts of NBC's SUPERSTORE from 8 through 10 p.m. ET: Tied as the top-rated non-sports show of the night on the Big 4 in 18-49. Maintained a 0.8 rating in 18-49 through all four half-hours.

Ranked #2 in their time periods among the Big 4 networks in 18-49 for all four half-hours.

Ranked #1 in their slot among entertainment programs on those nets in 18-49 for all four half-hours, behind only CBS's NFL coverage.

L+7: Last season, "Superstore" grew by +31% in L+7 vs. L+SD in 18-49 rating (from a 1.57 to a 2.06) and by 1.1 million viewers overall (5.5 million to 6.6 million).

Non-Linear Viewership: Last season "Superstore" averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC's highest rated show on a non-linear basis.

A rebroadcast of "Chicago Med" (0.7/2 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET): Ranked #2 ahead of ABC's encore "How to Get Away With Murder" in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Despite the 10 p.m. hour, maintained or increased its rating half-hour to half-hour in all key categories.

In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household averages were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 ratings were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," delayed by an NFL overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by an NFL overrun.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC



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