VIDEO: First Look - Rafi eL's 'Senda' Music Video
Los Angeles based producer/vocalist Rafi eL has just released his new video for "Senda" that premiered over at CMJ.com. The track is off his upcoming debut album Ay De Mi, out on Jan. 28th on Dutty Artz. Check out the video below!
About The Video: For "Senda," the lead single off his upcoming album on Dutty Artz, Rafi eL decided to travel to El Salvador and work with Salvadoran director Edson Amaya. Through his close friends in L.A.'s Salvadoran community, Rafi was connected with Edson, who is known in El Salvador not only as an accomplished video director, but also for his work with the National Museum of Anthropology to incubate a Salvadoran film-making culture. Together, Edson and Rafi developed the "castaway" inspired concept for the video, with a few crucial twists that spoke to the transformative power of music and dance. It was shot on a near-deserted beach on Salvador's coast, a perfect setting for the song's tale of a seeker trying to find his way through the modern jungle.