The Flaming Lips & FEW Spirits Launch Whiskey Collaboration With Bottle Signing In Chicago

By: Sep. 09, 2016
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On Thursday, Sept. 15, Grammy-winning rock band The Flaming Lips will stop in at Binny's in Lincoln Park to celebrate Brainville Rye Whiskey, a truly unique collaboration between Evanston craft distillery FEW Spirits and the legendary group. The full band, including singer/guitarist Wayne Coyne, will be on hand to meet and take photos with fans, and sign bottles of Brainville. FEW Spirits founder and master distiller Paul Hletko will also be signing bottles and pouring samples of both Brainville and FEW's full line of whiskies and gins. (The event is in advance of the Lips' headlining performance at Riot Fest the following day.)

The bottle signing event will be held from 7 to 9 PM at Binny's Beverage Depot, 1720 N. Marcey St. in Chicago. Customers can take photos with The Flaming Lips and have their bottles of Brainville signed by the band and FEW's production team, including Hletko. This will be fans' first chance to purchase the limited-edition Brainville Rye, which will be available on The Flaming Lips' current concert tour and will be rolling out to retailers nationwide in October.

Brainville Rye Whiskey is made from a combination of rye, corn and malted barley, and aged in new, charred American oak barrels custom-made in Minnesota. Like FEW's award-winning regular rye whiskey, the mash is fermented using a French wine yeast, giving the whiskey stone-fruit, apple and pear notes over a background of sharp spice. It features an appropriately Lips-ian label designed by Justin Helton of Status Serigraph, a Knoxville, Tenn.-based studio who has designed materials for some of today's biggest musical acts, including Phish, The Avett Brothers, My Morning Jacket, Ween, The Black Keys; breweries, including Sierra Nevada Brewing Company and Great Raft Brewing; and festivals, like Bonnaroo, Forecastle, Austin City Limits and Outside Lands. Brainville Rye is bottled at 80-proof and will roll out to better retailers in key FEW Spirits markets this October. The suggested retail price is $124.99 for a 750-mL bottle.

THE FLAMING LIPS are currently on tour:
Sep 16 Riot Fest. Chicago, IL
Sep 17 Middle Waves Music Festival Fort Wayne, IN
Oct 1 Bear Creek Bayou New Orleans, LA
Oct 15 Festival BUE Buenos Aires, ARG
Oct 22 Arizona State Fair Phoenix, AZ
Jan 21, 2017 02 Brixton Academy London, UK
Jan 22 Manchester Academy Manchester, UK
Jan 24 Columbiahalle Berlin, GER
Jan 25 Vega Copenhagen, DEN
Jan 26 Muchen Brewery Stockholm, SWE
Jan 28 Tivoli Vrendenburg Utecht, HOL
Jan 30 Alcatraz Milan, ITA
Jan 31 Volkshaus Zurich, SWI
Feb 2 Le Bataclan Paris, FRA
Feb 3 De Roma Antwerp, BEL
About FEW Spirits Based in Evanston, Ill., a Chicago suburb that was once an international headquarters for the temperance movement, FEW Spirits is a craft distillery making whiskies and gins from locally grown grains and other ingredients sourced as close to home as possible, including Cascade hops grown in master distiller Paul Hletko's own backyard. FEW Rye Whiskey was named Whisky Advocate's Craft Whiskey of the Year in 2013, and its Bourbon Whiskey and Barrel Gin were both awarded gold medals by the Beverage Testing Institute. For more information about FEW and its award-winning spirits, visit fewspirits.com.


Photo Credit: George Salisbury


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