Lucy Hale, Christina Perri and Ariana Grande Set for LA's iHeartRadio Theater
Honda and Clear Channel have teamed up as part of the new Honda Stage music platform to create exciting live performance opportunities and unique content. Honda Stage at the iHeartRadio Theater Los Angeles will feature a dozen live, intimate performances from today's hottest acts, with footage from these special events to be available at www.YouTube.com/HondaStage.
Exclusive content from singer Lucy Hale's July 31 performance on the Honda Stage at iHeartRadio is now available at Honda Stage (http://honda.us/LucyHale), and features the tracks "Road Between", "From the Backseat" and more from her debut album Road Between. The Honda Stage at iHeartRadio Theater Los Angeles featured popular singer-songwriter Christina Perri on August 8, and pop sensation Ariana Grande, whose hit single "Problem" is the smash of the summer, will be the next artist to take the Honda Stage this August, with details to be announced soon.
"Through our collaboration with Clear Channel, Honda Stage is able to greatly increase our music footprint while providing music fans with exclusive footage of live performances from today's best artists on our YouTube channel plus hundreds of chances to attend these electrifying performances on the Honda Stage at the iHeartRadio Theatre," said Nick Lee, Honda National Advertising Manager, American Honda Motor Co., Inc.
Los Angeles-based music fans can win tickets to upcoming performances at the Honda Stage at the iHeartRadio Theater through local Clear Channel radio station on air giveaways, while fans around the country can capture the action live via live stream by visiting iHeartRadio.com/HondaStage. The site will also provide more information and promotions about upcoming artist announcements and events in the Honda Stage iHeartRadio concert series. Performances at the Honda Stage at the iHeartRadio Theater will be promoted on-air and across Clear Channel radio stations, reaching more than 245 million monthly listeners nationwide, and through iHeartRadio, Clear Channel's all-in-one digital music service.
"Clear Channel has created the ultimate event space at the iHeartRadio Theater Los Angeles that houses unique one-of-a-kind live music events with music's hottest superstars," said Tim Castelli, President of National Sales, Marketing and Partnerships at Clear Channel Media and Entertainment. "Now the Honda Stage at the iHeartRadio Theater will bring this exclusive content to fans throughout the country and further extend the reach of both the iHeartRadio and Honda Stage brands."
Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders, including Clear Channel, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events at the iHeartRadio Theater Los Angeles and exclusive online content.
Honda and Music
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation's most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour's headlining artist customizes a Civic vehicle for one lucky tour fan to win.