Laura Wright and Chris Parham to Perform at I LIKE MUSIC's New Concept Retail Brand Celebratory Event

By: Dec. 05, 2013
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Laura Wright, Chris Parham and Paolo Morena are among the artists performing at the launch of I LIKE MUSIC's new concept retail brand where the whole product range comes with music. The celebratory pop-up event, in London's fashionable East End, will begin on Friday 6th December to co-ordinate with the live launch of the on-line store www.ilikemusic.com.

Guests will be able to listen to decades of their favourite chart tunes spun by guest DJ's, write on an interactive graffiti wall, enjoy live performances and complimentary hot beverages, free Wi-Fi and a chill out lounge, whilst choosing from a selection of gifts such as headphones, greeting cards, t-shirts and baseball caps, all of which carry streamed compilation albums, downloaded via a QR code found on the label, including the most up-to-date Top 40.

In addition, celebrity tattooist Dan Gold, famous for his interpretation of heads and skulls, will be using body paint to brand 'willing' guests with I LIKE MUSIC's award winning logo. And, there will also be prizes to be won for those who take on the virtual Juke Box and beat the DJ.

The event marks a new phase for I LIKE MUSIC's huge library which houses a rich musical heritage of every top 40 chart single ever released at its Richmond studios. After using it to supply the BBC for many years, I LIKE MUSIC has transformed the vast collection into a platform for music lovers and a brand new way to gift and purchase music.

The CEO of I LIKE MUSIC, Rob Salter, quotes, 'We are very excited to be giving the public access to our incredible library in such a unique way and hope that our exciting range will become synonymous with the gifting and giving of music. I LIKE MUSIC products pay royalties to artists and help others for whom music is often the only way they can communicate. We are therefore proud to say that every purchase will trigger a donation to Nordoff Robbins Music Therapy.'

In addition, with 17.5 tonnes of tunes at their fingertips, the I LIKE MUSIC team have curated hundreds of playlists from which to choose and have made available easy technology allowing purchasers to create personal albums. 'Birthday Number Ones' is the first example to be launched, which enables buyers to create a date driven playlist in minutes.

Try it out here: http://soundtrack.ilikemusic.com

Factsheet

Phil Swern is the man behind the I LIKE MUSIC brand. Known as 'The Collector', Phil's incredible library (some 17.5 tonnes of music) of every top 40 release since the charts began, is the foundation of the new brand where every product comes with music.

Phil is now a radio producer with the BBC and runs shows such as Sounds of the 60's and Ken Bruce's pop master show. At the age of 21, he was making a name for himself at London's Capital Radio, where he also launched the oldies sub-station Capital Gold. Whatever your date of birth, Phil could answer what the number one record was that week and never got it wrong.

The studio in Richmond, a converted church hall, now houses the collection of every UK Top 40 single since charts began over 60 years ago - both on original vinyl and digitised.

10 000 registered BBC users regularly access the collection. Every top 40 track you ever listen to on BBC radio comes from the I LIKE MUSIC library.

I LIKE MUSIC is an innovative technology company which supplies over 100 broadcasters.

The company supports musicians, as every purchase triggers royalties.

I Like Music supports Nordoff Robbins Music Therapy? charity by donation to the organisation through sales.

Sales of compilation albums have increased and make up a fifth of all UK albums sold

Statistics from the Official Charts Company have revealed there was a 7.2% rise in 2012. £20.6m of compilation albums were sold during 2012.

Growth has also continued into 2013 with sales increasing by 11.8% in the first three months of this year.

New brand - 2013

Launching a range of products - all of which come with music - at a pop-up event in Brick Lane from 6th-8th December at the Old Truman Brewery, Shop 25, 15 Hanbury Street, London E1 6QR and online. www.ilikemusic.com will offer T-shirts, caps, greeting cards, headphones and more, all of which carry a streaming e-album compilation from the library via a QR code on the label.

A brand new way to gift, purchase and stream music.

Simply scan the QR code printed on the label with your mobile or tablet and it will take you to the I LIKE MUSIC platform where you can choose to stream eight 20 track albums which range across a varied selection of genres and decades. Different types of products (caps, t-shirts, mugs, headphones) will carry a different QR code which offer an alternative selection of eight 20 track albums. Examples of these are: 90's Grunge, 50's Rock n'Roll, 80's and 90's Classic Hip Hop, Classic Heavy Metal, Classic SKA, 90's and 00's Gangsta Rap etc.
Opening offer: sign up to the newsletter to stream the updated weekly top 40 for free as an add-on. Therefore the first product buys you 200 tracks. To stream further tracks from the library, the purchase of a different product will be required.

This is just the first release of I LIKE MUSIC e-compilations. The brand will offer an evolving range of products and more compilations in the New Year.

Event details:

Address: Old Truman Brewery, Shop 25, Hanbury St, London E1

Date and times:

6th-8th December 2013

10am - 6pm (Fri-Sat)

10am - 5pm (Sun)

Nearest train/tube:

Shoreditch High Street Rail and Overground
Web address. www.ilikemusic.com
Prices. Free entry and hot beverages - gift prices from £3.99
All ages



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