Kenneth Cole Fragrances Teams With Aloe Blacc to Discover Next Bold Musical Talent

By: Jun. 06, 2017
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

Kenneth Cole Fragrances proudly announces singer Brielle Marie as the winner of its "FIND YOUR BOLD" talent contest. Fusing the worlds of fragrance and the arts, the competition invited aspiring vocalists and producers to push boundaries in music-making and create their own "bold" statement.

Brielle Marie, who was selected by Grammy-nominated artist Aloe Blacc (whose vocals on Avicii's 2014 hit song "Wake Me Up" are still making waves), will collaborate with Blacc and Indaba Music in a once-in-a-lifetime mentorship opportunity. Known for his work mentoring artists, Blacc will co-produce a new, original track with Brielle to be digitally released along with an accompanying music video on YouTube. Kenneth Cole Fragrances will also grant Marie $5,000 to further her artistic endeavors.

Selected for her outstanding submissions "Speak to My Soul" and "Superhero", Marie is an emerging solo singer/songwriter/producer who has captivated audiences with her unique, airy vocal style. From singing in her local church choir to winning nationwide competitions for her singing and songwriting talents, she also gives back to her community by donating a percentage of the sales from her songs to charity and autism awareness. With her hauntingly beautiful singing voice and her tenacity, compassion, and boldness, Marie truly embodies the essence of the BLACK BOLD fragrance and reflects the charitable ethos of Kenneth Cole.

"We have always sought to instill and maintain a tradition of recognizing outstanding individuals who are driven to succeed as well as committed to making a difference through inspiring others. We hope this innovative program will engage and encourage the next generation of music industry talent to find their BOLD," said Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc.

With Blacc's commitment to the arts and nurturing talent, he is thrilled to collaborate with such an inspiring individual on the project. "On behalf of Kenneth Cole, Indaba Music, and myself, I want to thank each and every one of you who submitted to the Find Your Bold Contest," he said. "It's been truly incredible hearing all of the inspiring submissions that so many bold artists from across the country sent in. There was such a diversity of talent from producers to vocalists to musicians that it was very hard to choose. I was deeply moved by many of the submissions. Today, I'm proud to finally announce that Brielle Marie is the winner of the Find Your Bold Contest! Brielle, I can't wait to meet you soon to record in the studio here in sunny LA. I was really impressed by your submission and I think we're going to have a great time working together. Thanks again to everyone who submitted and please keep an eye and an ear out for the new song featuring Brielle Marie."

Inspired by the fearless spirit of New York, BLACK BOLD is a scent for the individual who takes on any challenge and pushes boundaries with strength, power, and confidence-never afraid to make a bold move. "This program is unique in that it highlights the synergy between music, scent, and creativity, offering Brielle Marie the ability to interpret what 'Bold' really means to her and bring that passion to life," said Donald Loftus, President at Parlux, Ltd. "Brielle Marie showed exceptional talent in her submissions to the contest, and we are thrilled Kenneth Cole Fragrances, Aloe Blacc, and Indaba Music could help her on her way to pursuing her dreams."

To view Brielle Marie's submission please visit: https://kc.indabamusic.com/kc

ABOUT PARLUX, LTD: Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige designer fragrances and related products since 1987. Parlux Fragrances LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

ABOUT KENNETH COLE PRODUCTIONS, INC: Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.

ABOUT INDABA MUSIC: Indaba Music is a technology platform and marketing services company home to a community of over 1,200,000 musicians worldwide, from emerging artists to Grammy Award winners. Indaba Music provides musicians with opportunities ranging from remix competitions to licensing placements and provides brands with creative marketing solutions through music that generate world-class content and countless impressions.

Indaba Music client campaigns have featured artists and brands including Daft Punk, Christina Aguilera, Red Bull, Snoop Dogg, Sony Electronics, Peter Gabriel, Linkin Park, Yo-Yo Ma, Microsoft, Paul Simon, Converse, Foster The People, Bacardi, and Usher. For more information, visit www.indabamusic.com

ABOUT ALOE BLACC: Grammy-nominated singer/songwriter Aloe Blacc released his major-label debut album Lift Your Spirit in 2014 on XIX Recordings/Interscope Records where it debuted at #4 on the Billboard Top 200 chart. The set followed up Blacc's collaboration as vocalist and co-writer on well-known DJ/producer Avicii's track "Wake Me Up," a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc's single "The Man" topped the charts with more than 2.7 million singles sold and Lift Your Spirit received a Grammy nomination for Best R&B Album at the 57th Grammy Awards. In 2016 Blacc penned and performed "Let The Games Begin (From RACE)," a song which was featured in both the film and soundtrack for the Focus Features movie RACE. 2016 also saw Blacc collaborate with Zedd on "Candyman" - a modern reinterpretation of Sammy Davis Jr.'s 1972 classic "The Candy Man." For more information Aloe Blacc visit www.aloeblacc.com



Comments

To post a comment, you must register and login.
Vote Sponsor


Videos