Heineken, the official malt beverage of Miami's ULTRA MUSIC FESTIVAL, is debuting new offerings that will enhance the experience for festival goers and fans throughout Miami. During ULTRA, March 24 to 26 at Miami's Bayfront Park, Heineken is introducing all-new, Miami-specific aluminum bottles, which completely transform under black light. In typical light, the sleek aluminum bottles are silver on top and feature Heineken's signature green on the bottom, with the word "Miami" in the center. Under black light, the bottle turns black, and a glowing Miami skyline appears wrapped around the bottle's neck, with the word Miami glowing against the dark background.
The rare bottles will be available exclusively at the Heineken House at ULTRA and at select bars throughout Miami this year. Heineken will also debut exclusive, city-specific aluminum bottles in other select U.S. markets in 2017. "We wanted to find a way to reflect Miami's unique style and energy through an exclusive bottle design," said Pattie Falch, brand director for sponsorships and events at Heineken USA. "By launching these rare bottles at ULTRA and at some of the most premium Miami bars and hot spots, we're inviting fans across south Florida to raise a Heineken to this incredible city." In another enhancement to this year's ULTRA festival, Heineken is launching "This One Is On Us" in the United States for the first time, a program that provides complimentary water to attendees. Consumers can visit a water bar in the Heineken House to receive free cups of water. Heineken will also sponsor all of the water stations throughout the festival, at which attendees can fill their own water bottles and stay hydrated, courtesy of Heineken.Videos