Ellie Goulding Launches #StrongIsBeautiful with Pantene Pro-V

Today, Brit Award winning singer-songwriter, Ellie Goulding reveals her partnership with Pantene PRO-V to launch their new "Strong is Beautiful" campaign. So what's the story behind this unexpected but oh-so beautiful collaboration?

PANTENE PRO-V and Ellie believe that Strong really is Beautiful. When you're strong on the inside, you can push yourself to your limits. Strength is about standing up after falling down, it's about bending but not breaking. It's as true for your hair as it is in life: strong hair can handle anything.

Ellie Goulding embodies "Strong is Beautiful" perfectly; she's strong, confident and successful in whatever she challenges herself to do - whether it's hitting it hard in the gym, playing to a packed stadium or becoming a beauty icon on her own terms.

"When I'm feeling strong I can do whatever I set my mind to. When my hair is strong I can do anything I want to it without worrying about the damage", says Ellie.

PANTENE PRO-V's superior science gives the most beautiful hair that's transformed through health.

"I put my hair through a lot of heat styling and colouring, especially when I'm touring. Up until now, I only used salon brands, but now I've discovered PANTENE PRO-V there's no going back. PANTENE PRO-V is my ultimate hair saviour as it keeps my hair strong and at its most beautiful," says Ellie.

Ben Cooke, PANTENE PRO-V's expert stylist ambassador recommended Ellie's regimen of hydrating and nourishing PANTENE PRO-V Repair & Protect Shampoo and Conditioner, inter-changed with PANTENE PRO-V Volume & Body, to keep Ellie's hair looking strong and beautiful.

The end result is.... WOW hair that's strong and beautiful; strong enough to take on Ellie's brand of rock star blonde, strong enough to achieve amazing volume.

Watch Ellie talk about what "Strong is Beautiful" means to her at http://pantene.co.uk/en-gb/strong-is-beautiful-ellie-goulding-hub

#StrongIsBeautiful #PantenexEllie

STRONG + BEAUTIFUL INSIDE AND OUT

PANTENE PRO-V scientists understand that for hair to be truly beautiful it needs to be healthy from the inside out. Whilst what happens on the surface of hair influences how it looks, so does what is happening unseen and underneath the hair's surface, at the very core of the hair fibre. Most haircare products work by temporarily masking problems at the surface but in doing that they're only actually addressing 5% of the hair fibre and until now, little of today's haircare technology has been proven to work on the remaining 95% of the fibre.

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