Bon Jovi's 'Because We Can' Nets #1 iTunes Success in 12 Countries
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After blasting out to Worldwide radio on Jan. 7th, Bon Jovi's new single "Because We Can" quickly turned into the biggest single launch in the iTunes era of the band's storied career. "Because We Can" hit Top 5 on iTunes in 24 countries and reached #1 in 12 countries.
On February 12th, iTunes launches the global album presale campaign of Bon Jovi's upcoming studio album, WHAT ABOUT NOW, set for March 26th release on Island Records. As an added bonus, fans who pre-order the album will instantly receive the album's title track, "What About Now."
Today also marks the VEVO video premiere for "Because We Can," directed by actor and acclaimed documentary filmmaker Fisher Stevens. Following the premiere, fans will be treated to the release of a new alternate version of the video every other week leading up to the March 26th release of WHAT ABOUT NOW. Go to: http://vevo.ly/WB6SAv
The single cover for "Because We Can" is out now, unleashing an exciting and unprecedented interactive experience for the fan/consumer via the free Bon Jovi App (download at: http://smarturl.it/BonJoviApp).
The Bon Jovi mobile application is at the heart of the WHAT ABOUT NOW campaign, tying together the latest content and cutting edge technologies including augmented reality. Augmented reality (AR) is image recognition technology for smartphones and tablets that creates an interactive "wow" experience. Point the Bon Jovi app at the WHAT ABOUT NOW artwork (wherever it appears e.g. posters, single art, cover art, magazines etc.) and unlock an animated version of the imagery in 3D space. Throughout the campaign, fans will be treated to animated and interactive versions of Bon Jovi artwork as well as exclusive access to the latest news and content. The Bon Jovi app already has over 250,000 downloads. The AR technology has been developed in partnership with Aurasma, the leaders in image recognition and augmented reality technology. What's unique about this campaign? "First ever 2D animation in 3D space" "Augmenting fine art."