ABC's DESIGNATED SURVIVOR Holds Strong Out of ABC's Repeat Wednesday Comedies

Coming out of ABC's repeat Wednesday comedies from 8:00-10:00 p.m., "Designated Survivor" held exactly even with the last time a repeat "Modern Family" aired ahead of it on the night (on 12/7/16) in both Total Viewers (5.2 million) and Adults 18-49 (1.1/4). And despite following a replay of "black-ish" at 10:00 p.m., "Designated Survivor" (1.1/4) nearly tied NBC's "Chicago P.D." (1.2/5) coming out of an original "Law & Order: SVU" for No 1 in Adults 18-49 and beat its CBS drama competition in the hour by 38% (0.8/3).

"Designated Survivor" is the 2016-17 season's No. 1 biggest gainer in TV playback with Adults 18-49 on the major networks, spiking by +86% in L+3 and by +136% in L+7. The ABC freshman drama is also the biggest beneficiary of Live + 7 Day TV Playback in Total Viewers, more than doubling its overall audience (+105%) and drawing an additional +6.9 million viewers on top of its L+SD number.

Projections Rationale: Lifts vs. L+SD are based on 2016-17 season averages for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/22/17.

Photo credit: ABC/ Ben Mark Holzberg

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