About This fall, Fathom Events is proud to bring the World Cup of Beauty to select cinemas nationwide for an extraordinary LIVE one-night event on October 6. Captivating and educational, Battle of the Strands Live brings the ultimate beauty competition to professionals, students and fashionistas nationwide to showcase some of the best fantasy designs in the world of hair, makeup and nail art. Don't miss your chance to see the industry's top 16 teams battle it out to be named 2014 World Salon Champion!